[lg policy] book notice: Globalization of Language and Culture in Asia: Vaish

[Harold Schiffman]

Globalization of Language and Culture in Asia: Vaish


Title: Globalization of Language and Culture in Asia
Subtitle: The Impact of Globalization Processes on Language
Series Title: Advances in Sociolinguistics
Published: 2010
Publisher: Continuum International Publishing Group Ltd
                http://www.continuumbooks.com

Book URL: http://www.continuumbooks.com/books/detail.aspx?BookId=132032&SearchType=Basic

Author: Viniti Vaish

Abstract:

An exploration of the impact of globalization on diverse cultures and how
this effects the dominant languages across Asian civilisations.

The impact of globalization processes on language is an emergent field in
sociolinguistics. To date there has not been an in-depth look at this in
Asia, although Asia includes the two most populous globalizing economies of
the world, India and China.

Covering the major themes in the field of globalization and language, this
book will take a look at topics such as English emerging as the medium of
instruction for subjects like mathematics and science. Another theme is the
rise of Mandarin as a potentially 'global' language networking the Chinese
diaspora. The cultural contexts of Asia, specifically the Sinic, Hindu and
Islamic civililizations give the processes of globalization and language a
unique dimension.

This book is suitable for researchers and postgraduate students in all
fields of sociolinguistic enquiry.

"Vaish's volume explores the many and varied intersections between applied
linguistics and globlalization studies. This methodologically and
theoretically diverse set of papers take us into new territory, both
geographically and conceptually, engaging the reader with novel data and
new ways of asking old questions."
- Kendall A. King, Associate Professor, Second Languages and Cultures,
University of Minnesota, USA

"This timely collection of papers, focusing on an area of the world that
continues to take center-stage in geopolitics, offers incisive analyses of
how processes of globalization and transnationalism are experienced 'on the
ground.' Viniti Vaish has succeeded in assembling a volume that offers
fresh perspectives on the intersection of language with education, policy,
culture, and technology across an impressive range of Asian polities."
- Francis M. Hult, University of Texas at San Antonio, USA

Linguistic Field(s): Anthropological Linguistics
                            Applied Linguistics
                            Sociolinguistics

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=50714

http://linguistlist.org/issues/21/21-3954.html

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