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<td align="middle" width="100%"><font face="Arial, Helvetica, sans-serif" size="1">Carlos Boytel, who speaks five languages, has his own business, Loscar LLC, for international sales. Boytel has a contract with CEI of Wrightstown. He is shown Friday with a bag of pet food that is made by CEI in Wrightstown, which will be sold in Mexico. Evan Siegle/Press-Gazette
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<span style="FONT-SIZE: 75%">Posted June 3, 2007<br><br></span></font><font face="Arial, Helvetica, sans-serif" size="+2"><b>Multilingual employees increasingly in demand</b> </font>
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<p><font face="Arial, Helvetica, sans-serif" size="+1">Customers 'expect you will speak different languages' </font>
<p><font face="Arial, Helvetica, sans-serif" size="3"><b><font size="2">By <a href="mailto:nphelps@greenbaypressgazette.com">Nathan Phelps</a> </font></b><i><br><font size="2"><a href="mailto:nphelps@greenbaypressgazette.com">
nphelps@greenbaypressgazette.com</a> </font></i>
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<p>For Carlos Boytel, it's all about making business easier for the customer. Fluent in five languages — English, French, Spanish, Portuguese and German — he's contracted with Coating Excellence International in Wrightstown as that company's international salesman.
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<p>"When you are selling, if you are in the language the buyer speaks … you make them feel comfortable," he said. "It makes it easier for them. This is all about making it easy for them so you can generate the sale." Boytel, who owns Appleton-based Loscar LLC, described his business as "an export services company."
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<p>He estimates about 70 percent of his contacts with foreign customers are carried out in a language other than English. Most of his work is focused in Latin America and Europe, but companies in the area play on the global stage when it comes to business.
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<p>"If you are out there selling, they expect you will speak different languages," Boytel said. Most workers in the United States don't need to speak or write a second language. But recruiters say some telemarketing, banking, engineering and financial service companies are looking for workers and managers with bilingual skills because of the growing immigrant population in the United States or because they are doing more business in foreign countries. Mike Nowak, president and co-owner of Coating Excellence International, said most international business is carried out in English, but when it comes to technical aspects customers may use their native language. They do business in about 15 countries around the world.
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<p>"You need to have somebody who can speak the language because it's always easier to explain it in your own language if it's difficult," he said. Nowak said they also have an employee who speaks Chinese. Mary Bartlett, talent manager for Arise Virtual Solutions, a call center that provides customer service for about 40 companies across the country, said about a third of the independent contractors who work for the company are bilingual, many of them immigrants or first-generation Americans who grew up speaking the language of their parents' homelands.
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<p>"By far the biggest demand we have is for Spanish. I don't see this trend slowing down," Bartlett said. "They want someone who can really connect with the customer."
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<p>Mattingly is among an estimated 11 percent of Americans who speak English and a second language fluently, according to the Census Bureau. Dayna Romanick, a national recruiter for Manpower Professional, said the Fortune 100 companies she deals with are asking more frequently for managers who speak Spanish, Portuguese, Mandarin Chinese and other languages. And when it is not mandatory for some jobs, being bilingual "is icing on the cake." Nowak said, "When you get down to two or three candidates and one has language, that's certainly a big plus."
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<p>Boytel — a Cuban-born American who has lived in the Fox Valley for the last 25 years — said his range of languages gave him a leg up when carving out a niche in the business world when he saw an opportunity to combine engineering and language skills. "The combination of product knowledge plus the languages differentiate me from other sales people," he said. "What you have to find out is how can you differentiate yourself from the rest."
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<p>When it's important enough, companies will hire people who are not bilingual then send them to intensive language schools, she said. While speaking a second language is important to many businesses, the ability to also read and write in another language can be equally important, especially when companies or institutions are dealing with complex legal documents or patents.
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<p>Kevin Hendzel, spokesman for the American Translators Association, said demand for skilled people who can read and write in a foreign language is up. He attributes that to increased international trade and a Clinton administration executive order that requires federally funded institutions and agencies to provide bilingual services to clients with limited English skills.
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<p>Professional translators and interpreters generally take not only college-level language classes but also attend professional language schools that require their students to live in the countries whose languages they want to become proficient in, he said. "It takes a long time and a lot of effort to master a language," Hendzel said. An Arizona native, Hendzel is fluent in Russian thanks to a federal government program during the Sputnik years when the United States played catch-up in space technology and science with the Soviet Union.
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<p>In addition to putting money into science programs, the U.S. government put money into intensive language programs to teach Russian to young Americans. Hendzel attended Georgetown University's Russian language program and then spent a year in St. Petersburg, Russia. His 6-year-old daughter is already bilingual, speaking English and Russian. But she may end up trilingual. She's learning Chinese and seems to enjoy the challenge, he said.
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