<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">There's a new post on <a href="http://illinois.edu/goto/weboflanguage">the Web of Language</a>:<div><br></div><div>Americans face new threat to English: bilingual beer. How do you say 'lite' in Flemish?</div><div><br></div><div><span class="Apple-style-span" style="font-family: Arial; ">The pending sale of Budweiser, “the king of beers,” to <a href="http://www.globalbeerleader.com/home.php" style="text-decoration: underline; color: rgb(255, 163, 79); ">the Belgian beer conglomerate InBev</a>, has sparked jokey headlines like the <a href="http://www.baltimoresun.com/news/opinion/editorial/bal-ed.bud15jul15,0,1933030.story" style="text-decoration: none; color: rgb(65, 65, 113); ">Baltimore<em>Sun’s</em></a> “This Bud’s pour vous,” not to mention fear among drinkers of <em>le roi des bières</em> that the new owners of Anheuser Busch might actually change the taste of their beloved Bud Light.<span> ...</span></span></div><div><font class="Apple-style-span" face="Arial"><br></font></div><div><font class="Apple-style-span" face="Arial"><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">InBev (a company formed from the merger of a Belgian and a Brazilian beer peddler, adding the threat of Portuguese to the linguistic mix) insists that since Budweiser is already so successful, with a 48.5% U.S. market share, they won’t tamper with the secret Budweiser recipe – which prompted one late night comic to quip, “There’s a recipe?”</div><p class="MsoNormal" style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "> </p><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">But that’s not doing much to ease the fears of loyal Bud drinkers, who apparently fear that InBev will turn Budweiser into a bilingual operation, like Belgium itself, more than they fear that InBev might actually seduce Americans into drinking beer that actually tastes like beer....</div><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><br></div><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Belgian beers are multilingual, and American supporters of official English have already begun warning about the threat that this poses to American beer labels, which like the Declaration of Independence and the Constitution, must be understood in their original language, English...</div><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><br></div><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Budweiser is as American as apple pie, or an apple pie that you have to be 21 to buy, but Americans fear that soon they will be told by their new European masters to order Bud by the litre (that’s French for liter), not the six pack, and to “press 1” to order it in English. Or worse yet, to “press 2” or “3.” Fortunately they won’t have to worry about converting Bud Light calories from metric to Fahrenheit, since calories are already metric, though most Americans don’t actually know this. . . .</div><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><br></div><div style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Read the rest on <a href="http://illinois.edu/goto/weboflanguage">the Web of Language</a></div></font></div><div><br><div> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; 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"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>____________________</div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 14px; "><span class="Apple-style-span" style="font-size: 12px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Dennis Baron</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Professor of English and Linguistics</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Department of English<span class="Apple-converted-tab"> </span><span class="Apple-converted-tab"> </span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">University of Illinois<span class="Apple-converted-tab"> </span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">608 S. Wright St.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Urbana, IL 61801 </font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica"><br class="khtml-block-placeholder"></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica">office: 217-244-0568</font><font class="Apple-style-span" face="Helvetica"></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica">fax: 217-333-4321</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica"><br class="khtml-block-placeholder"></font></div></span><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" color="#0000EE" size="3"><span class="Apple-style-span" style="font-size: 12px; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(72, 72, 72); font-size: 11px; "><a target="_new" href="http://illinois.edu/goto/debaron" title="My faculty home page" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 0, 128); text-decoration: none; ">http://illinois.edu/goto/debaron</a></span></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Helvetica"><font class="Apple-style-span" size="3"><br class="khtml-block-placeholder"></font></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Helvetica"><font class="Apple-style-span" size="3">read the Web of Language:</font></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" color="#144FAE" size="3"><span class="Apple-style-span" style="font-size: 12px; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(72, 72, 72); font-size: 11px; "><a target="_new" href="http://illinois.edu/goto/weboflanguage" title="The Web of Language blog" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 0, 128); text-decoration: none; ">http://illinois.edu/goto/weboflanguage</a></span></span></font></div><div><font class="Apple-style-span" color="#0000EE" size="3"><span class="Apple-style-span" style="font-size: 12px; "><br></span></font></div></span></div><div><div><br></div></div></div></span></div></span></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"> </div><br></div></body></html>