<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">There's a new post on the <a href="http://www.illinois.edu/goto/weboflanguage">Web of Language</a>:<div><br></div><div>Blogging for pay</div><div><br></div><div>The Federal Trade Commission has issued new rules requiring bloggers to disclose any compensation they may receive for product placements, endorsements, and testimonials.</div><div><br></div><div>According to the <a href="http://www.ftc.gov/opa/2009/10/endortest.shtm" mce_href="http://www.ftc.gov/opa/2009/10/endortest.shtm">FTC rules</a>,
after December 1, "the post of a blogger who receives cash or in-kind
payment to review a product is considered an endorsement. Thus,
bloggers who make an endorsement must disclose the material connections
they share with the seller of the product or service."</div><div><br></div><div>Read the rest of this post, with its shocking revelations, on the <a href="http://www.illinois.edu/goto/weboflanguage">Web of Language</a>: <span class="Apple-style-span" style="color: rgb(20, 79, 174); font-family: Arial; font-size: 12px; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(72, 72, 72); font-size: 11px; "><a target="_new" href="http://illinois.edu/goto/weboflanguage" title="The Web of Language blog" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 0, 128); text-decoration: none; ">http://www.illinois.edu/goto/weboflanguage</a></span></span></div><div><br></div><div><a href="http://www.illinois.edu/goto/weboflanguage"></a>And don't forget to subscribe to the Web of Language so you can get prompt notification of new posts and comments.<br><div> <span class="Apple-style-span" style="font-size: 12px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>____________________</div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 14px; "><span class="Apple-style-span" style="font-size: 12px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Dennis Baron</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Professor of English and Linguistics</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Department of English<span class="Apple-converted-tab"> </span><span class="Apple-converted-tab"> </span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">University of Illinois<span class="Apple-converted-tab"> </span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">608 S. Wright St.</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font face="Helvetica" size="3" style="font: normal normal normal 12px/normal Helvetica; font-family: Helvetica; font-size: 12px; ">Urbana, IL 61801 </font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica"><br class="khtml-block-placeholder"></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica">office: 217-244-0568</font><font class="Apple-style-span" face="Helvetica"></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica">fax: 217-333-4321</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><font class="Apple-style-span" face="Helvetica"><br class="khtml-block-placeholder"></font></div></span><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" color="#0000EE" size="3"><span class="Apple-style-span" style="font-size: 12px; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(72, 72, 72); font-size: 11px; "><a target="_new" href="http://illinois.edu/goto/debaron" title="My faculty home page" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 0, 128); text-decoration: none; ">http://www.illinois.edu/goto/debaron</a></span></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Helvetica"><font class="Apple-style-span" size="3"><br class="khtml-block-placeholder"></font></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Helvetica"><font class="Apple-style-span" size="3">read the Web of Language:</font></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" color="#000080" size="3"><span class="Apple-style-span" style="font-size: 11px; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(20, 79, 174); font-size: 12px; "><span class="Apple-style-span" style="color: rgb(72, 72, 72); font-size: 11px; "><a target="_new" href="http://illinois.edu/goto/weboflanguage" title="The Web of Language blog" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 0, 128); text-decoration: none; ">http://www.illinois.edu/goto/weboflanguage</a></span></span></span></font></div><div><font class="Apple-style-span" color="#0000EE" size="3"><span class="Apple-style-span" style="font-size: 12px; "><br></span></font></div></span></div><div><div><br></div></div></div></span></div></span></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"> </div><br></div></body></html>