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There's a new post on the Web of Language:
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<div>Naming Rights</div>
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The University of Illinois has sold the naming rights to its 50-year old sports and entertainment arena to State Farm Insurance. Effective immediately and for the next 30 years, the building that has always been called Assembly Hall will be known as the <a href="http://www.fightingillini.com/genrel/042913aaa.html" data-mce-href="http://www.fightingillini.com/genrel/042913aaa.html">State
Farm® Center.</a> State Farm will pay $60 million for its product placement coup, though the premium could go up if the company fails to maintain a B+ average.</p>
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The State Farm Center is just a start. What about the <a href="http://Amazon.com">
Amazon.com</a> Library? The Pearson® English Building? The Dali Professor of Horology? The Laval Center for Surrender Studies?</p>
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With auctioning off naming rights all the rage, the Web of Language™ wants you to send in your suggestions for the most appropriately ironic names for university buildings, programs, and endowed professorships.</p>
<div>Read the full post on the Web of Language: <a href="http://bit.ly/weblan">http://bit.ly/weblan</a></div>
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<div style="margin: 0px; "><font face="Helvetica" size="3" style="font-family: Helvetica; ">Dennis Baron</font></div>
<div style="margin: 0px; "><font face="Helvetica" size="3" style="font-family: Helvetica; ">Professor of English and Linguistics</font></div>
<div style="margin: 0px; "><font face="Helvetica" size="3" style="font-family: Helvetica; ">Department of English<span class="Apple-converted-tab"> </span><span class="Apple-converted-tab"> </span></font></div>
<div style="margin: 0px; "><font face="Helvetica" size="3" style="font-family: Helvetica; ">University of Illinois<span class="Apple-converted-tab"> </span></font></div>
<div style="margin: 0px; "><font face="Helvetica" size="3" style="font-family: Helvetica; ">608 S. Wright St.</font></div>
<div style="margin: 0px; "><font face="Helvetica" size="3" style="font-family: Helvetica; ">Urbana, IL 61801 <span class="Apple-converted-space"> </span></font></div>
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<div style="margin: 0px; "><font class="Apple-style-span" face="Helvetica">office: 217-305-0067</font><font class="Apple-style-span" face="Helvetica"></font></div>
<div style="margin: 0px; "><font class="Apple-style-span" face="Helvetica">fax: 217-333-4321</font></div>
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<div style="font-family: Arial; font-size: 14px; margin: 0px; "><font class="Apple-style-span" color="#0000EE" size="3"><span class="Apple-style-span" style="font-size: 12px; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(72, 72, 72); font-size: 11px; "><a target="_new" href="http://illinois.edu/goto/debaron" title="My faculty home page" style="margin: 0px; padding: 0px; color: rgb(0, 0, 128); text-decoration: none; ">http://www.illinois.edu/goto/debaron</a></span></span></font></div>
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<div style="font-family: Arial; font-size: 14px; margin: 0px; "><font class="Apple-style-span" face="Helvetica"><font class="Apple-style-span" size="3">read the Web of Language:</font></font></div>
<div style="font-family: Arial; font-size: 14px; margin: 0px; "><font class="Apple-style-span" color="#144FAE" size="3"><span class="Apple-style-span" style="font-size: 12px; text-decoration: underline; "><span class="Apple-style-span" style="color: rgb(72, 72, 72); font-size: 11px; "><a target="_new" href="http://illinois.edu/goto/weboflanguage" title="The Web of Language blog" style="margin: 0px; padding: 0px; color: rgb(0, 0, 128); text-decoration: none; ">http://www.illinois.edu/goto/weboflanguage</a></span></span></font></div>
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