<div dir="ltr"><div><div><div><div>Dear Dr. Mostari,<br><br></div>I would also add to the list of possibilities here the topic of "foreign branding"<br>which is something well-known in the field of advertising, but not well studied<br>in sociolinguistics. You can (1) just google the topic and see what comes up;<br></div>(2) Consult the bibliographies of two excellent papers done by students in<br>my class (Language and Popular Culture):<br><br>1. Bilkey, Warren J. and Erik Nes. 1982. ''Country-of Origin Effects on Product Evaluations." Journal of International Business Studies 13:89- 99.<br><br> <br><br>2. Brown, Heidi. “Liquor Quicker.” Forbes Magazine. April 15, 2002.<br><br><br><br> <br><br>3. Han, C. Min. "Country Image- Halo or Summary Construct." Journal of Marketing Research. Volume 26, May 1989. p. 222-229.<br><br> <br><br>4. Hastak, M. and Sung-Tai Hong, 1991. ''Country-of-Origin Effects on Product Quality Judgments: An Informational Integration. Psychology and Marketing 8:129-143<br><br> <br><br>5. LeClerc, France, Bernard H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effect on Product Perceptions and Attitudes." Journal of Marketing Research. Volume 31, May 1994, p. 263- 270.<br><br> <br><br>6. Onkvisit, Sak, and John J. Shaw. International Marketing: Analysis and Strategy. New Jersey: Prentice Hall, 1997. 260-264. <br><br> <br><br>7. Passmore, Nick. “Vodka Rocks!” Forbes Magazine. July 27, 2004.<br><br> <br><br>8. Pokhlebkin, William. A History of Vodka. London: Verso Press, 1992.<br><br> <br><br>9. Smirnoff Vodka. <<a href="http://www.smirnoff.com">www.smirnoff.com</a>> Accessed October 12, 2004.<br><br> <br><br>10. Stolichnaya Russian Vodka. <<a href="http://www.stoli.com">www.stoli.com</a>> Accessed October 11, 2004.<br><br><br><br>Elle Magazine. October 2000, Volume XVI, Number 2, No. 182. New York: Hachette<br><br> Filipacchi Magazines, Inc. <br><br>Jaffe, Eugene D., and Carlos R. Martinez. “Mexican consumer attitudes towards domestic and<br><br> foreign products.” Journal of International Consumer Marketing. 7(3), 1995. 7-27. <br><br>Han, C. Min. “Country image: Halo or summary construct?” Journal of Marketing Research.<br><br> 26(2), May 1989, 222-229.<br><br>Harris, Richard Jackson, Bettina Garner-Earl, Sara J. Sprick and Collette Carroll. “Effects of<br><br>foreign product names and country-of-origin attributions on advertisement evaluations.”<br><br>Psychology & Marketing. 11(2), Mar-Apr 1994, 129-144.<br><br>Hastak, Manoj; Hong, Sung-tai. “Country-of-origin effects on product quality judgments: An<br><br>information integration perspective.” Psychology & Marketing. 8(2), Summer 1991, 129-143.<br><br>LeClerc, France, Bernd H. Schmitt, and Laurette Dub. "Brand name a la franaise? Oui, but for<br><br>the right product." Advances in Consumer Research. Volume 16, 1989. p. 253-257.<br><br>LeClerc, France, Bernd H. Schmitt, and Laurette Dub. "Foreign Branding and Its Effect on<br><br>Product Perceptions and Attitudes." Journal of Marketing Research. Volume 31, May<br><br>1994, p. 263-270.<br><br>Onkvisit, Sak, and John J. Shaw. International Marketing: Analysis and Strategy. Chapter 7. <br><br>New Jersey: Prentice Hall, 1997. 260-264. <br><br>Peabody, Dean. National Characteristics. Cambridge.<br><br>Steele, Valerie. Paris Fashion: a Cultural History. Oxford, New York : Berg, 1998<br><br></div>The two papers these bibliographies are from are listed here:<br><br><a href="http://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/adverts/goodones/goodones.html">http://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/adverts/goodones/goodones.html</a><br><br></div>Hope his helps!<br><br>HSchiffman<br><div><div><br><br></div></div></div><div class="gmail_extra"><br><div class="gmail_quote">On Sun, Feb 1, 2015 at 8:09 AM, Jeffrey Kallen <span dir="ltr"><<a href="mailto:JKALLEN@tcd.ie" target="_blank">JKALLEN@tcd.ie</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">Dear Mostari,<br>
<br>
In addition to works by Kress and van Leeuwen, Scollon and Scollon, and others which fit into Linguistic Landscape research (including Francis's own excellent work), there's a very useful volume by Keiko Tanaka called *Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan* (London: Routledge, 1994) which you might want to consider. Though based in Relevance Theory, you don't have to be working in Relevance Theory to get a lot from it. It has some very acute observations on semiotic aspects of advertising, particularly relating it to cultural values and the semiotics of expression. Then there's Guy Cook's *The Discourse of Advertising* (London: Routledge -- 2nd ed. 2001), which also bridges connections between linguistics and discourse analysis and semiotic approaches. There are of course other approaches, but these are two sources I can vouch for.<br>
<br>
Best wishes,<br>
<br>
<br>
Jeff<br>
<br>
<br>
Jeffrey L. Kallen<br>
Associate Professor of Linguistics and Phonetics<br>
Centre for Language and Communication Studies<br>
Trinity College Dublin<br>
Dublin 2<br>
Ireland<br>
________________________________________<br>
From: <a href="mailto:lgpolicy-list-bounces@groups.sas.upenn.edu">lgpolicy-list-bounces@groups.sas.upenn.edu</a> [<a href="mailto:lgpolicy-list-bounces@groups.sas.upenn.edu">lgpolicy-list-bounces@groups.sas.upenn.edu</a>] On Behalf Of Francis Hult [<a href="mailto:francis.hult@englund.lu.se">francis.hult@englund.lu.se</a>]<br>
Sent: 01 February 2015 10:41<br>
To: mostari hind; Language Policy List<br>
Subject: RE: [lg policy] a semiotic analysis<br>
<div><div class="h5"><br>
Hi Mostari,<br>
<br>
<br>
<br>
There are several approaches. She might have a look at Kress and van Leeuwen's (1996) key work 'Reading Images: The Grammar of Visual Design', which has been widely applied and expanded in various ways. For instance, I have drawn upon Scollon & Scollon's work on geosemiotics (see, for example, their 2003 book 'Discourses in Place: Language in the Materials World'), which builds on Kress and van Leeuwen, among others. I recently used geosemiotics in a study of advertising in a bilingual city in this paper:<br>
<br>
Hult, F.M. (2014). Drive-thru linguistic landscaping: Constructing a linguistically dominant place in a bilingual space. International Journal of Bilingualism, 18, 507-523.<br>
<br>
<br>
<br>
There are many studies using various semiotic approaches to advertising so she should be able to find examples that relate to the orientation she wants to take.<br>
<br>
<br>
<br>
Best,<br>
<br>
Francis<br>
<br>
<br>
<br>
________________________________<br>
From: lgpolicy-list-bounces+francis.hult=<a href="mailto:englund.lu.se@groups.sas.upenn.edu">englund.lu.se@groups.sas.upenn.edu</a> [lgpolicy-list-bounces+francis.hult=<a href="mailto:englund.lu.se@groups.sas.upenn.edu">englund.lu.se@groups.sas.upenn.edu</a>] on behalf of mostari hind [<a href="mailto:hmostari@yahoo.com">hmostari@yahoo.com</a>]<br>
Sent: Saturday, January 31, 2015 22:41<br>
To: Language Policy List<br>
Subject: [lg policy] a semiotic analysis<br>
<br>
Hi all ,<br>
I am supervising a PHD student working on semiotic analysis of advertisment , is there any approach to follow up in her analysis , I am a linguist but not a specialist in semiotics.<br>
I guess it should be an approach to follow up . She is saying there are no approaches , I disagree !<br>
<br>
Many thanks<br>
Dr Mostari<br>
<br>
<br>
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</blockquote></div><br><br clear="all"><br>-- <br><div class="gmail_signature">=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+<br><br> Harold F. Schiffman<br><br>Professor Emeritus of <br> Dravidian Linguistics and Culture <br>Dept. of South Asia Studies <br>University of Pennsylvania<br>Philadelphia, PA 19104-6305<br><br>Phone: (215) 898-7475<br>Fax: (215) 573-2138 <br><br>Email: <a href="mailto:haroldfs@gmail.com">haroldfs@gmail.com</a><br><a href="http://ccat.sas.upenn.edu/~haroldfs/">http://ccat.sas.upenn.edu/~haroldfs/</a> <br><br>-------------------------------------------------</div>
</div>