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<p>Hi Mostari,</p>
<p> </p>
<p>There are several approaches. She might have a look at Kress and van Leeuwen's (1996) key work 'Reading Images: The Grammar of Visual Design', which has been widely applied and expanded in various ways. For instance, I have drawn upon Scollon & Scollon's
work on geosemiotics (see, for example, their 2003 book 'Discourses in Place: Language in the Materials World'), which builds on Kress and van Leeuwen, among others. I recently used geosemiotics in a study of advertising in a bilingual city in this paper:</p>
<p>Hult, F.M. (2014). Drive-thru linguistic landscaping: Constructing a linguistically dominant place in a bilingual space.
<em>International Journal of Bilingualism</em>, 18, 507-523. </p>
<p> </p>
<p>There are many studies using various semiotic approaches to advertising so she should be able to find examples that relate to the orientation she wants to take.</p>
<p> </p>
<p>Best,</p>
<p>Francis</p>
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<div id="divRpF698153" style="DIRECTION: ltr"><font color="#000000" size="2" face="Tahoma"><b>From:</b> lgpolicy-list-bounces+francis.hult=englund.lu.se@groups.sas.upenn.edu [lgpolicy-list-bounces+francis.hult=englund.lu.se@groups.sas.upenn.edu] on behalf of
mostari hind [hmostari@yahoo.com]<br>
<b>Sent:</b> Saturday, January 31, 2015 22:41<br>
<b>To:</b> Language Policy List<br>
<b>Subject:</b> [lg policy] a semiotic analysis<br>
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<div id="yui_3_16_0_1_1422696212555_91407" dir="ltr">Hi all , </div>
<div id="yui_3_16_0_1_1422696212555_91407" dir="ltr">I am supervising a PHD student working on semiotic analysis of advertisment , is there any approach to follow up in her analysis , I am a linguist but not a specialist in semiotics.</div>
<div id="yui_3_16_0_1_1422696212555_91407" dir="ltr">I guess it should be an approach to follow up . She is saying there are no approaches , I disagree !</div>
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<div id="yui_3_16_0_1_1422696212555_91407" dir="ltr">Many thanks </div>
<div id="yui_3_16_0_1_1422696212555_91407" dir="ltr">Dr Mostari </div>
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