<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:16px"><div dir="ltr" id="yui_3_16_0_1_1422787396718_42840"><span>Hi jeffery, </span></div><div dir="ltr" id="yui_3_16_0_1_1422787396718_42839">Many thanks indeed, can you please tell me if my PHD student can get these references ( you mentioned in addition to those mentioned by Hult) online ( PDF form ) or she has to order them because such references do not exist in the Algerian university libraries .</div><div dir="ltr" id="yui_3_16_0_1_1422787396718_42841"><br></div><div dir="ltr" id="yui_3_16_0_1_1422787396718_42843">Best</div><div dir="ltr" id="yui_3_16_0_1_1422787396718_42844">Mostari </div> <div class="qtdSeparateBR"><br><br></div><div class="yahoo_quoted" style="display: block;"> <div style="font-family: times new roman, new york, times, serif; font-size: 16px;"> <div style="font-family: HelveticaNeue, Helvetica Neue, Helvetica, Arial, Lucida Grande, sans-serif; font-size: 16px;"> <div dir="ltr"> <font size="2" face="Arial"> On Sunday, February 1, 2015 2:09 PM, Jeffrey Kallen <JKALLEN@tcd.ie> wrote:<br> </font> </div> <br><br> <div class="y_msg_container">Dear Mostari,<br clear="none"><br clear="none">In addition to works by Kress and van Leeuwen, Scollon and Scollon, and others which fit into Linguistic Landscape research (including Francis's own excellent work), there's a very useful volume by Keiko Tanaka called *Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan* (London: Routledge, 1994) which you might want to consider. Though based in Relevance Theory, you don't have to be working in Relevance Theory to get a lot from it. It has some very acute observations on semiotic aspects of advertising, particularly relating it to cultural values and the semiotics of expression. Then there's Guy Cook's *The Discourse of Advertising* (London: Routledge -- 2nd ed. 2001), which also bridges connections between linguistics and discourse analysis and semiotic approaches. There are of course other approaches, but these are two sources I can vouch for.<br clear="none"><br clear="none">Best wishes,<br clear="none"><br clear="none"><br clear="none">Jeff<br clear="none"><br clear="none"><br clear="none">Jeffrey L. Kallen<br clear="none">Associate Professor of Linguistics and Phonetics<br clear="none">Centre for Language and Communication Studies<br clear="none">Trinity College Dublin<br clear="none">Dublin 2<br clear="none">Ireland<br clear="none">________________________________________<div class="yqt3094439882" id="yqtfd75225"><br clear="none">From: <a shape="rect" ymailto="mailto:lgpolicy-list-bounces@groups.sas.upenn.edu" href="mailto:lgpolicy-list-bounces@groups.sas.upenn.edu">lgpolicy-list-bounces@groups.sas.upenn.edu</a> [<a shape="rect" ymailto="mailto:lgpolicy-list-bounces@groups.sas.upenn.edu" href="mailto:lgpolicy-list-bounces@groups.sas.upenn.edu">lgpolicy-list-bounces@groups.sas.upenn.edu</a>] On Behalf Of Francis Hult [<a shape="rect" ymailto="mailto:francis.hult@englund.lu.se" href="mailto:francis.hult@englund.lu.se">francis.hult@englund.lu.se</a>]<br clear="none">Sent: 01 February 2015 10:41<br clear="none">To: mostari hind; Language Policy List<br clear="none">Subject: RE: [lg policy] a semiotic analysis<br clear="none"><br clear="none">Hi Mostari,<br clear="none"><br clear="none"><br clear="none"><br clear="none">There are several approaches. She might have a look at Kress and van Leeuwen's (1996) key work 'Reading Images: The Grammar of Visual Design', which has been widely applied and expanded in various ways. For instance, I have drawn upon Scollon & Scollon's work on geosemiotics (see, for example, their 2003 book 'Discourses in Place: Language in the Materials World'), which builds on Kress and van Leeuwen, among others. I recently used geosemiotics in a study of advertising in a bilingual city in this paper:<br clear="none"><br clear="none">Hult, F.M. (2014). Drive-thru linguistic landscaping: Constructing a linguistically dominant place in a bilingual space. International Journal of Bilingualism, 18, 507-523.<br clear="none"><br clear="none"><br clear="none"><br clear="none">There are many studies using various semiotic approaches to advertising so she should be able to find examples that relate to the orientation she wants to take.<br clear="none"><br clear="none"><br clear="none"><br clear="none">Best,<br clear="none"><br clear="none">Francis<br clear="none"><br clear="none"><br clear="none"><br clear="none">________________________________<br clear="none">From: lgpolicy-list-bounces+francis.hult=<a shape="rect" ymailto="mailto:englund.lu.se@groups.sas.upenn.edu" href="mailto:englund.lu.se@groups.sas.upenn.edu">englund.lu.se@groups.sas.upenn.edu</a> [lgpolicy-list-bounces+francis.hult=<a shape="rect" ymailto="mailto:englund.lu.se@groups.sas.upenn.edu" href="mailto:englund.lu.se@groups.sas.upenn.edu">englund.lu.se@groups.sas.upenn.edu</a>] on behalf of mostari hind [<a shape="rect" ymailto="mailto:hmostari@yahoo.com" href="mailto:hmostari@yahoo.com">hmostari@yahoo.com</a>]<br clear="none">Sent: Saturday, January 31, 2015 22:41<br clear="none">To: Language Policy List<br clear="none">Subject: [lg policy] a semiotic analysis<br clear="none"><br clear="none">Hi all ,<br clear="none">I am supervising a PHD student working on semiotic analysis of advertisment , is there any approach to follow up in her analysis , I am a linguist but not a specialist in semiotics.<br clear="none">I guess it should be an approach to follow up . She is saying there are no approaches , I disagree !<br clear="none"><br clear="none">Many thanks<br clear="none">Dr Mostari<br clear="none"></div><br><br></div> </div> </div> </div> </div></body></html>