<div dir="ltr"><h1 class="">Trump, Republican campaign light up Spanish-language radio </h1>
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<div id="byline"><div class=""><div class=""><div class="">By <a href="http://bigstory.ap.org/journalist/sergio-bustos">SERGIO BUSTOS</a></div></div></div></div>
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<span class="" title="2015-09-14T03:21:20-04:00">Sep. 14, 2015 3:21 AM EDT</span>
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<a class="" href="http://binaryapi.ap.org/8cad5ab37b2140ff80077822394f6c6d/460x.jpg" title="FILE - In this Sept. 9, 2015 file photo, Republican Presidential candidate Donald Trump speaks on Capitol in Washington. Spanish-language radio is fixated on the 2016 presidential campaign, sparked by Republican Donald Trump’s caustic remarks about immigrants, mainly Mexicans, and a GOP field of contenders trying to out-duel each other on the contentious topic of overhauling immigration law. (AP Photo/Susan Walsh, File)">
<img src="http://binaryapi.ap.org/8cad5ab37b2140ff80077822394f6c6d/460x.jpg" alt="Donald Trump" title="Donald Trump">
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<div class=""><p>FILE - In this Sept. 9, 2015 file photo, Republican Presidential candidate Donald Trump speaks on... <a id="readMore">Read more</a></p></div>
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</div></div></div><p>MIAMI
(AP) — Spanish-language radio is fixated on the 2016 presidential
campaign, sparked by Republican Donald Trump's caustic remarks about
immigrants, mainly Mexicans, and a GOP field of contenders trying to
out-duel each other on the contentious topic of overhauling immigration
law.</p>
<p>Hispanics are "literally tuned in," says Alex Nogales, president of
the National Hispanic Media Coalition. "They are working in
construction, working in the fields, working in the hotels — they don't
have time to look at television. They listen to radio."</p>
<p>Spanish-language radio has for decades been the electronic bridge
linking America and successive generations of Hispanic newcomers seeking
to understand their new way of a life in a new land, especially on
immigration matters, said Dolores Ines Casillas, a University of
California professor and author of "Sounds of Belonging: U.S.
Spanish-language Radio and Public Advocacy."</p>
<p>It's the Hispanic community's "acoustic ally," said Casillas, one
that "provides a sense of anonymity for a legally vulnerable
population."</p>
<p>She said Mexicans during the Great Depression relied on radio to keep
tabs on the federal government's removal of 500,000 to 1 million
Mexican immigrants and Mexican-Americans because they were supposedly
taking jobs away from whites. In the 1980s, tens of thousands of
Hispanic immigrants here illegally learned from radio how to apply for a
federal amnesty program approved under President Ronald Reagan.</p>
<p>Today, Spanish-language radio has lit up from Trump's remarks about
criminals coming from Mexico and women coming to have "anchor babies."
So, too, the GOP presidential front-runner's proposals to build a border
wall and deport all of the estimated 11 million people here illegally,
before allowing the "good ones" to return.</p>
<p>People of Mexican descent make up nearly two-thirds of the nation's estimated 54 million Hispanics.</p>
<p>Nogales said Trump's immigration message has fired up millions of
Hispanics frustrated with both major parties for failing to find
compromise on legalizing those who are here against the law.</p>
<p>Immigration advocates and others have used Spanish-language radio in
specific markets to pounce on Trump and other Republican candidates.</p>
<p>In Las Vegas, the state's largest union and immigrant organization
saturated the Spanish-language airwaves with an ad denouncing Trump.
"Mr. Trump says he wants to be president to make America great," said
the announcer. "We think America is great."</p>
<p>The ad urged listeners to take part in an August rally, which drew
about 1,000 people in a march to the Trump International Hotel Las
Vegas. "We got a really strong turnout," said Bethany Khan, speaking for
Culinary Union Local 226. More than half of the 55,000 members are
Hispanic.</p>
<p>Nevada is one of several swing states where both parties are courting Hispanic voters.</p>
<p>Carlos A. Sanchez, coordinator of political campaigns for the liberal
People For the American Way, calls Spanish-language radio "a powerful
tool" for reaching Hispanics not easily accessible through other media.</p>
<p>He said his organization has produced Spanish-language radio ads
against Republican Marco Rubio in Denver and Miami, and against
Wisconsin Gov. Scott Walker in Milwaukee.</p>
<p>This year's presidential contest features two candidates — Jeb Bush
and Rubio — who speak Spanish fluently. Bush goes back and forth in
English and Spanish in speaking at town halls and with the media,
especially in south Florida.</p>
<p>Unlike conservative talk radio in English, where personalities such
as Rush Limbaugh, Sean Hannity and Laura Ingraham dominate,
Spanish-language radio lacks a particular voice with a national
following. Citizen activists, immigration attorneys and others tend to
do the talking.</p>
<p>The U.S. has more than 500 radio stations with a Spanish-language
format, reaching an estimated 15 million Hispanics. But only about 30
stations carry news or talk programming, according to the Pew Hispanic
Center.</p>
<p>That means Spanish-language radio listeners get an earful of
commentary from unusual sources, said Federico Subervi, a former Kent
State University professor who has studied Hispanic media for decades.</p>
<p>"A deejay at a station who would not normally say anything about
politics and the immigration debate is now talking about it," Subervi
said. "Thanks to Donald Trump."</p>
<p>Subervi said only the major Spanish-language radio markets of New
York, Los Angeles, Chicago and Miami are covering presidential campaign
news. And the coverage varies from city to city, reflecting the
diversity of the nation's Hispanics.</p>
<p>In Miami, where Spanish-language radio has long been popular among
the city's large, conservative Cuban community, Carines Moncada, an
afternoon host of "Cada Tarde (Every Afternoon)," empathized with
Americans who support Trump.</p>
<p>"I can't criticize an American who can identify with a Donald Trump
who says we have to solve this problem," she said on the air. "We have
to protect the border."</p>
<p>But Trump has taken heat in Los Angeles, where listeners of top-rated
radio host Ricardo "El Mandril" Sanchez ridiculed "el hombre del
peluquín"— the man of the toupee. Trump later had a woman in an audience
touch his hair to show it is real, and Sanchez invited Trump to be on
his show.</p><p><a href="http://bigstory.ap.org/article/01488ee8ac3047d3bda0a19fa63db3f6/trump-republican-campaign-light-spanish-language-radio">http://bigstory.ap.org/article/01488ee8ac3047d3bda0a19fa63db3f6/trump-republican-campaign-light-spanish-language-radio</a><br></p><br clear="all"><br>-- <br><div class="gmail_signature">=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+<br><br> Harold F. Schiffman<br><br>Professor Emeritus of <br> Dravidian Linguistics and Culture <br>Dept. of South Asia Studies <br>University of Pennsylvania<br>Philadelphia, PA 19104-6305<br><br>Phone: (215) 898-7475<br>Fax: (215) 573-2138 <br><br>Email: <a href="mailto:haroldfs@gmail.com" target="_blank">haroldfs@gmail.com</a><br><a href="http://ccat.sas.upenn.edu/~haroldfs/" target="_blank">http://ccat.sas.upenn.edu/~haroldfs/</a> <br><br>-------------------------------------------------</div>
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