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<h1 class="gmail-articulo-titulo" id="gmail-articulo-titulo">America claims its stake in the Spanish language</h1>
<div class="gmail-articulo-subtitulos"><h2 class="gmail-articulo-subtitulo">Spain’s plan to include language promotion in Marca España angers Hispanic academies</h2>
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<figcaption class="gmail-foto-pie"> <span class="gmail-foto-texto">The Cervantes Institute headquarters in Madrid.</span> <span class="gmail-foto-firma"><span class="gmail-foto-autor">ÁLVARO GARCÍA</span> </span></figcaption>
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Madrid
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<time datetime="2018-02-27T12:58:55+01:00" class="gmail-articulo-actualizado">
<a href="https://elpais.com/tag/fecha/20180227" title="Ver todas las noticias de esta fecha">
27 FEB 2018 - 12:58 <abbr title="Central European Time">CET</abbr> </a>
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<p>The first announcement was made on January 24 by Spain’s own prime
minister, Mariano Rajoy, at the Reina Sofía Museum in Madrid, where he
spelled out one of his government’s new priorities: promoting <a href="https://elpais.com/elpais/2017/11/29/inenglish/1511950198_079424.html">Spanish as a global language.</a></p>
<p>And last week, Culture Minister Íñigo Méndez de Vigo unveiled further
details in Congress: The year 2019 will be declared the Year of the
Spanish Language. The initiative will be part of Marca España (Spain
Brand).”</p>
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<blockquote>
<p>This is not about rivalries, it is about a sense of belonging to a common language</p>
<p class="gmail-autor_cita">Carmen Millán, director of the Caro y Cuervo Institute in Colombia</p>
</blockquote>
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<p>The Marca España website notes that there are over 570 million <a href="https://elpais.com/elpais/2015/04/27/inenglish/1430117318_167419.html">Spanish speakers in the world,</a>
making the language “a global agent that produces wealth, identity,
culture and brand. But it still has great opportunities for expansion
and development in the digital era. It is expected that in 30 years
there will be over 700 million Spanish speakers.”</p>
<p>But both announcements have aroused discontent in Latin American
linguistic circles, where the statements are being viewed as a snub to
the rest of the world’s Spanish-speaking countries, their own language
academies, and the global nature of the language.</p>
<p><a href="https://elpais.com/elpais/2017/01/04/inenglish/1483542724_068710.html">Language advocacy agencies</a>
in the Americas worry that the plan undermines a pan-Hispanic strategy
to defend Spanish, built on two decades of cultural diplomacy aimed at
channeling everyone’s efforts. Víctor García de la Concha encouraged
this concerted effort by Spanish-speaking countries while he headed the
Spanish Royal Academy (RAE), between 1998 and 2010.</p>
<p>Spain’s own political groups in Congress, save for the governing
Popular Party (PP), have also disparaged the proposal. The most vocal
criticism has come from <a href="https://elpais.com/elpais/2018/02/09/inenglish/1518186025_551785.html">Ciudadanos</a>,
which sees the initiative as devoid of content. Meanwhile, Basque and
Catalan nationalists view it as a personal attack on their own
languages; the anti-establishment Podemos considers it too focused on
narrow economic benefits; and the Socialist Party (PSOE) has issues with
the proposal’s budget.</p>
<p>Ever since the 1990s, linguistic policies and norms – including the
content of dictionaries, grammar books and spelling guides – have
enjoyed a broad consensus. This was made possible through cooperation
between the RAE and the Association of Spanish Academies (ASALE), which
represents 23 countries and is headquartered in Madrid.</p>
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<h4 class="gmail-sumario-titulo"><span class="gmail-sin_enlace">What is the plan?</span></h4>
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<p class="gmail-sumario-autor">EL PAIS</p>
<p>The Marca España website details some of the initiatives that will be
part of the new Spanish language promotion project. These include
creating an “Ibero-American Erasmus” study grant to stimulate university
student exchanges, appointing “Spanish language ambassadors” among
global celebrities, and designing a digital platform in Spanish and
Portuguese to offer free content in the fields of literature, film,
music, art, science. The program will also encourage the creation of
digital services and apps in the Spanish language.</p>
</div>
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</section>
<p>These groups, together with the Cervantes Institute, organize
international congresses that bring together language experts to debate
issues of concern and discuss progress.</p>
<p>Culture Minister Méndez de Vigo is not unaware of these policies.
Before putting his plan to Congress, he was alerted to the fact that it
would not go down well outside Spain by the <a href="https://elpais.com/elpais/2017/03/07/inenglish/1488898030_272173.html">directors of the RAE</a>
and the Cervantes Institute, Darío Villanueva and Juan Manuel Bonet. A
high-ranking official at the Foreign Ministry, which oversees the
Cervantes, did the same. The minister listened, but went ahead with the
plan anyway.</p>
<p>Sources at the ministry told this newspaper that they are not aware
of any unrest caused by the Marca España plan, and declined to make any
further comments. Neither Villanueva nor Bonet were available for
comment, either.</p>
<p>José Antonio Pascual, the director of the New Historic Dictionary of
Language, considers the initiative “a marketing operation. And marketing
operations are good if they come with money,” he added.</p>
<p>Francisco Javier Pérez, the Venezuelan secretary general of ASALE, said he strongly opposes the plan.</p>
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<p class="gmail-texto_grande">The minister for Culture was warned the policy would not go down well outside Spain but pushed ahead anyway</p>
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</section>
<p>“Although I cannot speculate about the motives that led to this
conceptualization of the language within the Spain Brand, I feel that it
was a mistake to do it the way it’s been done. I would propose that
they rectify at a strictly linguistic level, and talk instead about a
Pan-Hispanic Brand shared by the 23 nations or territories where Spanish
is spoken.”</p>
<p>Marca España defines itself on its own website as “a long-term state
policy aimed at improving the country’s image abroad and among Spaniards
themselves.” Its chief is High Commissioner Carlos Espinosa de los
Monteros, who answers to the Foreign Ministry and the Prime Minister’s
Office.</p>
<p>Pérez said that the apparent desire by Spain to recentralize control
over the common language is “at the very least worrisome.” And
associates, including the RAE, “cannot look favorably upon this return
to the past.”</p>
<p>Other sources said that the Spanish government is not fully aware of what the <a href="https://elpais.com/elpais/2015/09/18/inenglish/1442590333_288800.html">pan-Hispanic policies</a> have contributed to the language promotion effort.</p>
<p>José Luis Moure, president of the Spanish language academy in Argentina, also expressed disapproval.</p>
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<p class="gmail-texto_grande">There are over 570 million Spanish speakers in the world</p>
</div>
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</section>
<p>“Nobody should question the good intentions behind the project, but
it seems unfortunate to say the least to integrate the common language
into the Spain Brand without first considering that 22 nations, whose
speakers are an overwhelming majority and active shareholders in a
society of equals, have not been given a chance to participate in this
construction.”</p>
<p>In Mexico and Colombia, teaching and expanding the use of Spanish is
considered a state policy. The National Autonomous University of Mexico
(UNAM), one of the biggest institutions of higher learning in the world,
has led linguistic alliances with Spain through the Cervantes
Institute, including an international language evaluation certificate
currently in use, known as the Siele.</p>
<p>“We are a <a href="https://elpais.com/elpais/2013/04/30/inenglish/1367320944_963514.html">pan-Hispanic society</a>
that has a place in modernity,” said Andrés Ordóñez, a UNAM
representative in Madrid who said he was speaking on a personal level.
“Our association with Spanish institutions favors a sense of integration
for our common policies.”</p>
<p>Carmen Millán, director of the Caro y Cuervo Institute in Colombia,
agrees: “In our country, 48 million people speak Spanish,” she says.
“Although our numbers are not comparable to Mexico’s [120 million
speakers], they surpass Spain’s [47 million]. But this is not about
rivalries, it is about a sense of belonging to a common language.”</p>
<p class="gmail-nota_pie">English version by <a href="https://elpais.com/autor/susana_urra/a">Susana Urra</a>.</p>
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<img alt="Could this technology replace the need to learn languages?" title="Could this technology replace the need to learn languages?" src="https://ep01.epimg.net/elpais/imagenes/2018/02/27/inenglish/1519724384_183381_1519724642_noticiarelacionadaprincipal_normal.jpg" width="360" height="257">
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<a href="https://elpais.com/elpais/2017/12/01/inenglish/1512144840_191684.html?rel=mas"> Could this technology replace the need to learn languages?
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<a href="https://elpais.com/elpais/2017/11/29/inenglish/1511950198_079424.html?rel=mas"> Number of Spanish speakers worldwide soars to 572 million
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<li class="estirar"><a href="https://elpais.com/elpais/2018/02/26/inenglish/1519662599_634959.html" title="Ver noticia">Three Italians missing in Mexico were “sold for €43” to a criminal gang</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/19/inenglish/1519041598_580697.html" title="Ver noticia">Barcelona renters stuck in limbo: “We don’t have €4,000 to move house”</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/26/inenglish/1519637317_432265.html" title="Ver noticia">After snub, Spanish king urges cooperation to keep MWC in Barcelona</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/26/inenglish/1519637141_766168.html" title="Ver noticia">Eight German tourists stranded on isolated beach in Tenerife</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/26/inenglish/1519648621_095942.html" title="Ver noticia">How tourist apartments are hurting Madrid’s neighborhoods</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/19/inenglish/1519026164_598479.html" title="Ver noticia">Residents in Barcelona’s El Raval suffer the hell of living next to drug dens</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/27/inenglish/1519718412_715014.html" title="Ver noticia">Cieza’s fields in full bloom</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/27/inenglish/1519724384_183381.html" title="Ver noticia">America claims its stake in the Spanish language</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/23/inenglish/1519391445_279243.html" title="Ver noticia">Spanish cave art was made by Neanderthals, new test reveals</a></li>
<li class="estirar"><a href="https://elpais.com/elpais/2018/02/21/inenglish/1519204313_494974.html" title="Ver noticia">Spanish rapper Voltonyc to spend three years in prison for insulting the king</a></li>
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<span class="gmail-ob-unit gmail-ob-rec-text" title="A Chef's Honest Review Of HelloFresh">A Chef's Honest Review Of HelloFresh</span>
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<span class="gmail-ob-unit gmail-ob-rec-text" title="The New Jersey No Cost Solar Program. Is It Still Available?">The New Jersey No Cost Solar Program. Is It Still Available?</span>
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<span class="gmail-ob-unit gmail-ob-rec-text" title="How Much Do You Know About Taxes in Retirement?">How Much Do You Know About Taxes in Retirement?</span>
<span class="gmail-ob-unit gmail-ob-rec-source">(Kiplinger)</span>
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<span class="gmail-ob-unit gmail-ob-rec-text" title="Cristiano Ronaldo mocked in Valencia Fallas effigy">Cristiano Ronaldo mocked in Valencia Fallas effigy</span>
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<span class="gmail-ob-unit gmail-ob-rec-text" title="Messi: la foto viral de Dustin Hoffman por su parecido con el crack del Barça">Messi: la foto viral de Dustin Hoffman por su parecido con el crack del Barça</span>
<span class="gmail-ob-unit gmail-ob-rec-source">(AS USA - Diario online de deportes. Fútbol, NFL, motor, tenis, boxeo y más)</span>
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<br>-- <br><div class="gmail_signature" data-smartmail="gmail_signature">=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+<br><br> Harold F. Schiffman<br><br>Professor Emeritus of <br> Dravidian Linguistics and Culture <br>Dept. of South Asia Studies <br>University of Pennsylvania<br>Philadelphia, PA 19104-6305<br><br>Phone: (215) 898-7475<br>Fax: (215) 573-2138 <br><br>Email: <a href="mailto:haroldfs@gmail.com" target="_blank">haroldfs@gmail.com</a><br><a href="http://ccat.sas.upenn.edu/~haroldfs/" target="_blank">http://ccat.sas.upenn.edu/~haroldfs/</a> <br><br>-------------------------------------------------</div>
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