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    <p class="MsoNormal"
      style="margin-left:.1in;text-indent:2.7pt;line-height:102%">For
      those who might be interested in an approach that <span
style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:102%;font-family:"Cambria","serif";mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
        mso-font-width:95%">takes<span style="letter-spacing:-.75pt"> </span>"culture"<span
          style="letter-spacing:-.7pt"> </span><span
          style="letter-spacing:-.75pt"></span><span
          style="letter-spacing:-.75pt"></span>seriously,<span
          style="letter-spacing: -.75pt"> </span>and<span
          style="letter-spacing:-.75pt"> </span>understands it</span><span
style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:102%;font-family:"Cambria","serif";mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
        mso-font-width:93%"> </span><span
        style="font-size:12.0pt;mso-bidi-font-size:
11.0pt;line-height:102%;font-family:"Cambria","serif";mso-hansi-font-family:
        Calibri;mso-hansi-theme-font:minor-latin;mso-font-width:95%">as<span
          style="letter-spacing:-1.25pt"> </span>a<span
          style="letter-spacing:-1.25pt"> </span>differentially<span
          style="letter-spacing:-1.25pt"> </span>distributed<span
          style="letter-spacing: -1.25pt"> </span>collective<span
          style="letter-spacing:-1.25pt"> </span>pragmatic<span
          style="letter-spacing:-1.25pt"> </span>conceptual</span><span
        style="font-size:
12.0pt;mso-bidi-font-size:11.0pt;line-height:102%;font-family:"Cambria","serif";
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-font-width:
        93%"> </span><span
        style="font-size:12.0pt;mso-bidi-font-size:11.0pt;
line-height:102%;font-family:"Cambria","serif";mso-hansi-font-family:Calibri;
        mso-hansi-theme-font:minor-latin;mso-font-width:95%">system.<span
          style="letter-spacing:1.45pt"> </span>The book<span
          style="letter-spacing:-.5pt"> </span>shows<span
          style="letter-spacing:-.55pt"> </span>how<span
          style="letter-spacing:-.5pt"> </span>culture<span
          style="letter-spacing:-.55pt"> </span>works<span
          style="letter-spacing:-.5pt"> </span>and<span
          style="letter-spacing:-.55pt"> </span>explains<span
          style="letter-spacing:-.5pt"> </span>why<span
          style="letter-spacing:-.55pt"> </span>it<span
          style="letter-spacing: -.5pt"> </span>has<span
          style="letter-spacing:-.55pt"> </span>to</span><span
style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:102%;font-family:"Cambria","serif";mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
        mso-font-width:93%"> </span><span
        style="font-size:12.0pt;mso-bidi-font-size:
11.0pt;line-height:102%;font-family:"Cambria","serif";mso-hansi-font-family:
        Calibri;mso-hansi-theme-font:minor-latin;mso-font-width:95%">be<span
          style="letter-spacing:-.7pt"> </span>such<span
          style="letter-spacing:-.7pt"> </span>a<span
          style="letter-spacing:-.7pt"> </span>system.  The approach
        grows out of my work on the semantics of words and on the
        semantics and pragmatics of kinship terminological systems.</span><span
        style="font-size:12.0pt;
line-height:102%;font-family:"Cambria","serif";mso-fareast-font-family:Cambria;
        mso-bidi-font-family:Cambria"></span></p>
    <br>
    <div class="WordSection1"><span
        style="font-size:10.0pt;font-family:"Times New
        Roman","serif";
        mso-fareast-font-family:"Times New Roman""></span><span
        style="font-size:10.0pt;font-family:"Times New
        Roman","serif";
        mso-fareast-font-family:"Times New Roman""></span><b
        style="mso-bidi-font-weight: normal"><span
          style="font-size:24.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:
          Calibri;color:#414142;mso-font-width:105%">                   
                          Culture<span style="letter-spacing: -1.55pt">
          </span>as<span style="letter-spacing:-1.5pt"> </span>a<span
            style="letter-spacing:-1.55pt"> </span>System</span></b><span
        style="font-size:
24.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;
        mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span>
      <p class="MsoNormal"
        style="margin-top:9.1pt;margin-right:69.75pt;margin-bottom:
0in;margin-left:197.8pt;margin-bottom:.0001pt;line-height:20.4pt;mso-line-height-rule:
        exactly"><span
          style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:
          Calibri;letter-spacing:-.15pt;mso-font-width:105%">How</span><span
style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;
          letter-spacing:-2.45pt;mso-font-width:105%"> </span><span
          style="font-size:
17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;letter-spacing:
          -.1pt;mso-font-width:105%">We</span><span
          style="font-size:17.0pt;mso-bidi-font-size:
11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-2.4pt;mso-font-width:105%">
        </span><span
          style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:
          Calibri;letter-spacing:-.1pt;mso-font-width:105%">Know</span><span
style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;
          letter-spacing:-2.4pt;mso-font-width:105%"> </span><span
          style="font-size:17.0pt;
mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-.15pt;
          mso-font-width:105%">the</span><span
          style="font-size:17.0pt;mso-bidi-font-size:
11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-2.4pt;mso-font-width:105%">
        </span><span
          style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:
          Calibri;letter-spacing:-.15pt;mso-font-width:105%">Meaning</span><span
style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;
          letter-spacing:-2.4pt;mso-font-width:105%"> </span><span
          style="font-size:17.0pt;
mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-.1pt;
          mso-font-width:105%">and</span><span
          style="font-size:17.0pt;mso-bidi-font-size:
11.0pt;mso-ascii-font-family:Calibri;letter-spacing:1.35pt;mso-font-width:104%">
        </span><span
          style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:
          Calibri;letter-spacing:-.1pt;mso-font-width:105%">Significance</span><span
style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;
          letter-spacing:-2.35pt;mso-font-width:105%"> </span><span
          style="font-size:
17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;letter-spacing:
          -.1pt;mso-font-width:105%">of</span><span
          style="font-size:17.0pt;mso-bidi-font-size:
11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-2.35pt;mso-font-width:
          105%"> </span><span
          style="font-size:17.0pt;mso-bidi-font-size:11.0pt;
mso-ascii-font-family:Calibri;letter-spacing:-.15pt;mso-font-width:105%">What</span><span
style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;
          letter-spacing:-2.3pt;mso-font-width:105%"> </span><span
          style="font-size:17.0pt;
mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-.1pt;
          mso-font-width:105%">We</span><span
          style="font-size:17.0pt;mso-bidi-font-size:
11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-2.35pt;mso-font-width:
          105%"> </span><span
          style="font-size:17.0pt;mso-bidi-font-size:11.0pt;
mso-ascii-font-family:Calibri;letter-spacing:-.05pt;mso-font-width:105%">Do</span><span
style="font-size:17.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;
          letter-spacing:-2.3pt;mso-font-width:105%"> </span><span
          style="font-size:17.0pt;
mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-.1pt;
          mso-font-width:105%">and</span><span
          style="font-size:17.0pt;mso-bidi-font-size:
11.0pt;mso-ascii-font-family:Calibri;letter-spacing:-2.35pt;mso-font-width:
          105%"> </span><span
          style="font-size:17.0pt;mso-bidi-font-size:11.0pt;
mso-ascii-font-family:Calibri;letter-spacing:-.15pt;mso-font-width:105%">Say</span><span
style="font-size:17.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:
Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></p>
      <p class="MsoNormal"
        style="margin-top:12.85pt;margin-right:25.0pt;margin-bottom:
0in;margin-left:197.85pt;margin-bottom:.0001pt;line-height:15.0pt;mso-line-height-rule:
        exactly"><b style="mso-bidi-font-weight:normal"><span
            style="font-size:13.0pt;
            mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri">David<span
              style="letter-spacing:.55pt"> </span>B.<span
              style="letter-spacing:.6pt"> </span>Kronenfeld</span></b><span
style="font-size:13.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:Calibri">,<span
            style="letter-spacing:.75pt"> </span>University<span
            style="letter-spacing: .65pt"> </span>of<span
            style="letter-spacing:.65pt"> </span>California,<span
            style="mso-font-width:101%"> </span>Riverside,<span
            style="letter-spacing:.65pt"> </span>USA</span><span
          style="font-size:13.0pt;mso-ascii-font-family:Calibri;
mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:
          Calibri"></span></p>
      <p class="MsoNormal" style="margin-top:.3pt"><span
          style="font-size:12.5pt;
mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:
          Calibri;mso-bidi-font-family:Calibri"> </span></p>
      <p class="MsoNormal" style="margin-left:197.85pt"><i
          style="mso-bidi-font-style: normal"><span
            style="font-size:13.0pt;mso-bidi-font-size:11.0pt;mso-ascii-font-family:
            Calibri">Series:<span style="letter-spacing:-1.45pt"> </span>Routledge<span
              style="letter-spacing:-1.45pt"> </span>Studies<span
              style="letter-spacing:-1.4pt"> </span>in<span
              style="letter-spacing:-1.45pt"> </span>Anthropology</span></i><span
style="font-size:13.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:
Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></p>
      <p class="MsoNormal" style="margin-top:.15pt"><i
          style="mso-bidi-font-style:normal"><span
style="font-size:7.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"> </span></i></p>
      <p> <span
style="font-size:7.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:
          AR-SA"></span></p>
    </div>
    <p><span
style="font-size:7.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:
        AR-SA"> </span> </p>
    <div class="WordSection2">
      <p> </p>
      <p class="MsoNormal" style="margin-top:.25pt"><i
          style="mso-bidi-font-style:normal"><span
style="font-size:8.5pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"> </span></i></p>
      <p class="MsoNormal"
        style="margin-top:0in;margin-right:30.15pt;margin-bottom:
        0in;margin-left:5.25pt;margin-bottom:.0001pt;line-height:131%"><font
          color="#3333ff"><span style="font-size: 9pt; line-height:
            131%;">August<span style="letter-spacing:.5pt"> </span>2017:<span
              style="letter-spacing:.55pt"> </span>234x156:<span
              style="letter-spacing:.5pt"> </span>134pp<span
              style="mso-font-width:104%"> </span><br>
          </span></font></p>
      <p class="MsoNormal"
        style="margin-top:0in;margin-right:30.15pt;margin-bottom:
        0in;margin-left:5.25pt;margin-bottom:.0001pt;line-height:131%"><font
          color="#3333ff"><span style="font-size: 9pt; line-height:
            131%;">    Hb:<span style="letter-spacing:-.6pt"> </span>978-1-138-28918-5<span
              style="letter-spacing: -.55pt"> </span><span
              style="mso-font-width:90%">|<span style="letter-spacing:
                -.35pt"> </span></span>£115.00</span><span
            style="font-size:9.0pt;line-height:
131%;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:
            Calibri;mso-bidi-font-family:Calibri"></span></font></p>
      <font color="#3333ff"><span style="font-size: 9pt;">       eBook:<span
            style="letter-spacing: -.65pt"> </span>978-1-315-26732-6<span
            style="letter-spacing:-.6pt"> </span><span
            style="mso-font-width:90%">|<span
              style="letter-spacing:-.45pt"> </span></span>£34.99</span></font><span
style="font-size:9.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:
Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span>
      <p class="MsoNormal" style="margin-left:5.4pt"><span
          style="font-size:6.5pt;
mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:
          Calibri;mso-bidi-font-family:Calibri"> </span><font
          color="#3333ff"><b style="mso-bidi-font-weight: normal">TABLE<span
              style="letter-spacing:-.45pt"> </span>OF<span
              style="letter-spacing:-.45pt"> </span>CONTENTS:</b><span
style="mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;
            mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></font></p>
      <font color="#3333ff"> </font><font color="#3333ff"><span
          style="font-size: 10pt;"><span style="mso-list:Ignore">1.<span
              style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Introduction</span></font><font
        color="#3333ff"><span style="font-size: 10pt;"><span
            style="mso-list:Ignore"><br>
            2.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Semantics<span
            style="letter-spacing:-1.2pt"> </span>and<span
            style="letter-spacing:-1.2pt"> </span>Pragmatics</span><span
style="font-size:10.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:
Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></font><font
        color="#3333ff"><span style="font-size: 10pt;"><span
            style="mso-list:Ignore"><br>
            3.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Linguistic<span
            style="letter-spacing:-1.4pt"> </span>Relativity</span><span
          style="font-size:
10.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;
          mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></font><font
        color="#3333ff"><span style="font-size: 10pt; line-height: 97%;"><span
            style="mso-list:Ignore"><br>
            4.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt; line-height: 97%;">Culture<span
            style="letter-spacing:.5pt"> </span>as<span
            style="letter-spacing:.5pt"> </span>Shared<span
            style="letter-spacing:.5pt"> </span>Differentially<span
            style="mso-font-width:101%"> </span>Distributed<span
            style="mso-spacerun:yes">  </span>Pragmatic<span
            style="mso-spacerun:yes">  </span>Knowledge</span><span
          style="font-size:10.0pt;line-height:97%;mso-ascii-font-family:Calibri;
mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:
          Calibri"></span></font><font color="#3333ff"><span
          style="font-size: 10pt; line-height: 97%;"><span
            style="mso-list:Ignore"><br>
            5.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt; line-height: 97%;">Shared<span
            style="letter-spacing: -.95pt"> </span>Cultural<span
            style="letter-spacing:-.9pt"> </span>Knowledge<span
            style="letter-spacing:-.95pt"> </span>as</span><span
          style="font-size: 10pt; line-height: 97%;"> <span
            style="mso-font-width:105%">Defining<span
              style="letter-spacing: -.7pt"> </span>Social<span
              style="letter-spacing:-.65pt"> </span>Groups</span></span><span
style="font-size:10.0pt;line-height:97%;mso-ascii-font-family:Calibri;
mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:
          Calibri"></span></font><font color="#3333ff"><span
          style="font-size: 10pt;"><span style="mso-list:Ignore"><br>
            6.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Prototype-Extension</span><span
style="font-size:10.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></font><font
        color="#3333ff"><span style="font-size: 10pt; line-height: 97%;"><span
            style="mso-list:Ignore"><br>
            7.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt; line-height: 97%;">Shared<span
            style="letter-spacing:1.2pt"> </span>Differentially<span
            style="letter-spacing:1.2pt"> </span>Distributed<span
            style="mso-font-width: 103%"> </span>Cognitive<span
            style="letter-spacing:2.15pt"> </span>Structures</span><span
style="font-size:10.0pt;line-height:97%;mso-ascii-font-family:Calibri;
mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:
          Calibri"></span></font><font color="#3333ff"><span
          style="font-size: 10pt;"><span style="mso-list:Ignore"><br>
            8.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Cultural<span
            style="letter-spacing:.4pt"> </span>Models<span
            style="letter-spacing:.45pt"> </span>of<span
            style="letter-spacing:.45pt"> </span>Action</span><span
          style="font-size:10.0pt;
mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:
          Calibri;mso-bidi-font-family:Calibri"></span></font><font
        color="#3333ff"><span style="font-size: 10pt;"><span
            style="mso-list:Ignore"><br>
            9.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Flexibility<span
            style="letter-spacing:-1.55pt"> </span>and<span
            style="letter-spacing:-1.55pt"> </span>Variability</span><span
          style="font-size:10.0pt;mso-ascii-font-family:
Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;
          mso-bidi-font-family:Calibri"></span></font><font
        color="#3333ff"><span style="font-size: 10pt;"><span
            style="mso-list:Ignore"><br>
            10.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Practical<span
            style="letter-spacing:.7pt"> </span>Implications<span
            style="letter-spacing: .7pt"> </span>for<span
            style="letter-spacing:.7pt"> </span>Analysis</span><span
style="font-size:10.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></font><font
        color="#3333ff"><span style="font-size: 10pt;"><span
            style="mso-list:Ignore"><br>
            11.<span style="font:7.0pt "Times New Roman"">  </span></span></span><span
          style="font-size: 10pt;">Conclusion</span></font><span
style="font-size:10.0pt;mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span>
      <span
style="font-size:13.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family:Calibri;mso-bidi-font-family:"Times
        New Roman";mso-bidi-theme-font:minor-bidi;
mso-font-width:105%;mso-ansi-language:EN-US;mso-fareast-language:EN-US;
        mso-bidi-language:AR-SA"><br
          style="mso-column-break-before:always" clear="all">
      </span>
      <p class="MsoBodyText"
        style="margin-right:19.9pt;line-height:15.6pt;mso-line-height-rule:
        exactly"><span style="mso-font-width:105%">Kronenfeld<span
            style="letter-spacing: -1.45pt"> </span>proposes<span
            style="letter-spacing:-1.4pt"> </span>a<span
            style="letter-spacing:-1.4pt"> </span>cognitive<span
            style="letter-spacing: -1.45pt"> </span>approach<span
            style="letter-spacing:-1.4pt"> </span>to<span
            style="letter-spacing:-1.4pt"> </span>culture,</span> <span
          style="mso-font-width: 105%">wherein<span
            style="letter-spacing:-1.3pt"> </span>cognition<span
            style="letter-spacing:-1.3pt"> </span>refers<span
            style="letter-spacing:-1.25pt"> </span>to<span
            style="letter-spacing:-1.3pt"> </span>knowledge--but<span
            style="letter-spacing:-1.25pt"> </span>not<span
            style="letter-spacing:-1.3pt"> </span>just</span><span
          style="mso-font-width:102%"> </span><span
          style="mso-font-width:105%">verbal<span
            style="letter-spacing:-1.2pt"> </span>or<span
            style="letter-spacing:-1.15pt"> </span>conscious<span
            style="letter-spacing:-1.15pt"> </span>knowledge.<span
            style="letter-spacing: -1.15pt"> </span>Cultural<span
            style="letter-spacing:-1.15pt"> </span>cognition<span
            style="letter-spacing:-1.15pt"> </span>is</span><span
          style="mso-font-width: 101%"> </span><span
          style="mso-font-width:105%">the<span style="letter-spacing:
            -1.05pt"> </span>shared<span style="letter-spacing:-1.05pt">
          </span>pragmatic<span style="letter-spacing:-1.05pt"> </span>knowledge<span
            style="letter-spacing: -1.05pt"> </span>that<span
            style="letter-spacing:-1.05pt"> </span>includes<span
            style="letter-spacing:-1.05pt"> </span>our</span><span
          style="mso-font-width: 101%"> </span><span
          style="mso-font-width:105%">behavioral<span
            style="letter-spacing:-1.5pt"> </span>as<span
            style="letter-spacing:-1.5pt"> </span>well<span
            style="letter-spacing:-1.5pt"> </span>as<span
            style="letter-spacing:-1.5pt"> </span>conceptual<span
            style="letter-spacing:-1.5pt"> </span>knowledge--our</span><span
          style="mso-font-width:103%"> </span><span
          style="mso-font-width:105%">knowledge<span
            style="letter-spacing:-.9pt"> </span>of<span
            style="letter-spacing:-.85pt"> </span>how<span
            style="letter-spacing:-.85pt"> </span>to<span
            style="letter-spacing:-.9pt"> </span>engage<span
            style="letter-spacing:-.85pt"> </span>each<span
            style="letter-spacing:-.85pt"> </span>other<span
            style="letter-spacing:-.9pt"> </span>(whether<span
            style="letter-spacing:-.85pt"> </span>via</span><span
          style="mso-font-width:103%"> </span><span
          style="mso-font-width:105%">cooperation<span
            style="letter-spacing:-1.15pt"> </span>or<span
            style="letter-spacing:-1.1pt"> </span>competition)<span
            style="letter-spacing: -1.15pt"> </span>or<span
            style="letter-spacing:-1.1pt"> </span>how<span
            style="letter-spacing:-1.15pt"> </span>to<span
            style="letter-spacing:-1.1pt"> </span>avoid</span><span
          style="mso-font-width:104%"> </span><span
          style="mso-font-width:105%">engagement,<span
            style="letter-spacing:-1.1pt"> </span>of<span
            style="letter-spacing:-1.1pt"> </span>how<span
            style="letter-spacing:-1.05pt"> </span>to<span
            style="letter-spacing:-1.1pt"> </span>make<span
            style="letter-spacing:-1.1pt"> </span>sense<span
            style="letter-spacing:-1.05pt"> </span>of<span
            style="letter-spacing:-1.1pt"> </span>what<span
            style="letter-spacing:-1.1pt"> </span>those</span><span
          style="mso-font-width: 102%"> </span><span
          style="mso-font-width:105%">around<span style="letter-spacing:
            -.95pt"> </span>us<span style="letter-spacing:-.9pt"> </span>say<span
            style="letter-spacing:-.9pt"> </span>and<span
            style="letter-spacing:-.95pt"> </span>do,<span
            style="letter-spacing:-.9pt"> </span>of<span
            style="letter-spacing:-.9pt"> </span>how<span
            style="letter-spacing:-.95pt"> </span>to<span
            style="letter-spacing:-.9pt"> </span>make<span
            style="letter-spacing:-.9pt"> </span>things<span
            style="letter-spacing:-.95pt"> </span>either</span> <span
          style="mso-font-width:105%">alone<span
            style="letter-spacing:-1.0pt"> </span>or<span
            style="letter-spacing:-.95pt"> </span>via<span
            style="letter-spacing:-1.0pt"> </span>organized<span
            style="letter-spacing: -.95pt"> </span>cooperation,<span
            style="letter-spacing:-.95pt"> </span>and<span
            style="letter-spacing:-1.0pt"> </span>of<span
            style="letter-spacing:-.95pt"> </span>how<span
            style="letter-spacing:-.95pt"> </span>to</span><span
          style="mso-font-width: 102%"> </span><span
          style="mso-font-width:105%">think<span style="letter-spacing:
            -1.3pt"> </span>about<span style="letter-spacing:-1.25pt">
          </span>novel<span style="letter-spacing:-1.25pt"> </span>problems.<span
            style="letter-spacing: -1.25pt"> </span>It<span
            style="letter-spacing:-1.3pt"> </span>is<span
            style="letter-spacing:-1.25pt"> </span>essential<span
            style="letter-spacing: -1.25pt"> </span>reading<span
            style="letter-spacing:-1.25pt"> </span>for</span><span
          style="mso-font-width:98%"> </span><span
          style="mso-font-width:105%">scholars<span
            style="letter-spacing:-1.15pt"> </span>of<span
            style="letter-spacing:-1.15pt"> </span>cognitive<span
            style="letter-spacing:-1.15pt"> </span>anthropology,<span
            style="letter-spacing: -1.15pt"> </span>linguistic
          anthropology,<span style="letter-spacing:-1.45pt"> </span>sociology<span
            style="letter-spacing:-1.4pt"> </span>of<span
            style="letter-spacing:-1.45pt"> </span>culture,<span
            style="letter-spacing:-1.4pt"> </span>philosophy,<span
            style="letter-spacing: -1.45pt"> </span>and</span><span
          style="mso-font-width:104%"> </span><span
          style="mso-font-width:105%">computational<span
            style="letter-spacing:-2.0pt"> </span>cognitive<span
            style="letter-spacing:-1.95pt"> </span>science.</span></p>
      <br>
    </div>
     
    <p class="MsoNormal"
      style="margin-top:3.15pt;margin-right:0in;margin-bottom:
0in;margin-left:317.65pt;margin-bottom:.0001pt;text-indent:51.05pt;line-height:
      13.2pt;mso-line-height-rule:exactly"><b
        style="mso-bidi-font-weight:normal"><span
          style="mso-ascii-font-family:Calibri;mso-font-width:105%">For<span
            style="letter-spacing:-1.05pt"> </span>more<span
            style="letter-spacing:-1.0pt"> </span>information<span
            style="letter-spacing:-1.0pt"> </span>visit:</span></b><b
        style="mso-bidi-font-weight:normal"><span
          style="mso-ascii-font-family:Calibri; mso-font-width:101%"> </span></b><a
        href="http://www.routledge.com/9781315267326"><b
          style="mso-bidi-font-weight: normal"><span
            style="mso-ascii-font-family:Calibri;color:windowtext;text-decoration:
            none;text-underline:none">www.routledge.com/9781315267326</span></b></a><span
style="mso-ascii-font-family:Calibri;mso-fareast-font-family:Calibri;
        mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri"></span></p>
    <span
style="font-size:11.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:
      AR-SA"><br
        style="page-break-before:always;mso-break-type:section-break"
        clear="all">
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    <p class="MsoNormal" style="margin-top:.25pt"><span
        style="font-size:8.5pt; font-family:"Times New
        Roman","serif";mso-fareast-font-family:"Times
        New Roman""> </span></p>
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