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<font face="Times New Roman, Times, serif">Dear Colleagues,<br>
I would like to encourage more conversations about the analytic
lens that genre offers when examining political economy,<br>
and so am organizing a panel for SLA to see who else in our field
also wants to explore this direction. <br>
<br>
If the abstract below appeals at all, please e</font>mail me at:<br>
<p class="MsoNormal">
<a class="moz-txt-link-abbreviated" href="mailto:igershon@indiana.edu">igershon@indiana.edu</a><br>
PLEASE DO NOT email me at my gmail account -- it is a very
unreliable way
to get in touch with me.<br>
</p>
<p class="MsoNormal">Capitalism's Genre Repertoires<br>
Abstract<br>
This panel proposes a focus on genre repertoires– bounded sets of
interacting
genres (Yates and Orlikowski 1992) – as a starting point for
exploring how
aspects of the new economy become legible and circulatable.
Linguistic
anthropologists have long argued that a focus on the interplay of
multiple
genres is necessary to understanding community life and the
practical ways
meaning is made (Bauman and Sherzer 1974). An analytic focus on
single genres –
such as the memo, the meeting, or the media post – have led to
local insights
on economic practices, but it has led to an impoverished
understanding of the
ways genres contribute to creating the social order that
capitalism requires to
function. This realization is fueled by the fact that capitalism
for the past
30 years has undergone enormous changes: the flexibilization of
labor, a
breakdown in traditional organizational hierarchies, and blurred
boundaries
between self and work, and between private and public. Scholars
feel the
pressing need to understand how both everyday people and
institutional actors
are using established discursive techniques and emergent genre
assemblages to
organize the necessary communicative predictability to respond to
these
fundamental changes. This panel highlights three new empirical and
analytical
sites that will give scholars new tools for understanding genres
in the new
economy: 1) the cross-genre formation of categories, 2)
genre-centered forms of
participation, and 3) blurred boundaries between genres and
technological
platforms. These three foci enable linguistic anthropologists to
explore
genres-in-context as integral to how capitalist practices sustain
themselves
both locally and globally.</p>
<p class="MsoNormal">Best,</p>
<p class="MsoNormal">Ilana<br>
</p>
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