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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><a name="_GoBack"></a><span lang="EN-GB" style="font-size:10.5pt">Dear colleagues and friends,</span><span lang="EN-GB" style="font-size:10.5pt;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-size:10.5pt">*apologies for cross-postings*<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-size:10.5pt">I’m delighted that my new book “<a href="https://benjamins.com/catalog/dapsac.89">Language policy in business: discourse, ideology and
practice</a>” has been released by John Benjamins. (see flyer attached).<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-size:10.5pt">The book
</span><span lang="EN-GB">provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses,
ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions
and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism.</span><span lang="EN-GB" style="font-size:10.5pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-size:10.5pt">Many thanks for reading this, and if you have any questions, I’d be delighted to hear from you and engage in conversations.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-GB" style="font-size:10.5pt">With best wishes for a healthy 2021,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt">Elisabeth<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE">Dr. Elisabeth Barakos<br>
<br>
</span></b><b><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;mso-fareast-language:DE"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE">Wissenschaftliche Mitarbeiterin / Postdoctoral Research Assistant<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE">University of Hamburg<o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://www.ew.uni-hamburg.de/en/einrichtungen/ew1/vergleichende/diver/ueber-uns.html"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:blue;mso-fareast-language:DE">DiVER</span></a><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE">
- Diversity in Education Research Group<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE">Von-Melle-Park 8, 20146 Hamburg<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:#4E4E4E;mso-fareast-language:DE"> </span><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE">+49 40 42838-9595<o:p></o:p></span></p>
<p class="MsoNormal"><a href="www.elisabethbarakos.com"><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:blue;mso-fareast-language:DE">www.elisabethbarakos.com</span></a><span style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE"></span><a href="https://twitter.com/Barakos_E"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:blue;mso-fareast-language:DE">@Barakos_E</span></a><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE"><br>
Co-Convenor of the BAAL SIG Language Policy: </span><a href="http://www.langpol.ac.uk/"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:blue;mso-fareast-language:DE">www.langpol.ac.uk</span></a><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Calibri Light",sans-serif;color:black;mso-fareast-language:DE"><o:p> </o:p></span></p>
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