9.1207, Books: Cognitive Ling

[LINGUIST Network]

LINGUIST List:  Vol-9-1207. Tue Sep 1 1998. ISSN: 1068-4875.

Subject: 9.1207, Books: Cognitive Ling

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 ==========================================================================

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=================================Directory=================================

1)
Date:  Mon, 31 Aug 1998 14:31:47 -0400
From:  Bernadette Martinez-Keck <bernie at benjamins.com>
Subject:  New Books on Human Cognitive Processing

-------------------------------- Message 1 -------------------------------

Date:  Mon, 31 Aug 1998 14:31:47 -0400
From:  Bernadette Martinez-Keck <bernie at benjamins.com>
Subject:  New Books on Human Cognitive Processing

John Benjamins Publishing would like to call your attention to the
following new title in the field of Human Cognitive Processing:

THE CONTEMPORARY THEORY OF METAPHOR
A PERSPECTIVE FROM CHINESE<br>
Ning Yu

The primary objective of this book is to contribute to the
contemporary theory of metaphor from the viewpoint of Chinese so as to
help place the theory into a wider cross-linguistic and cross-cultural
perspective.  Aiming at this primary objective, it explores two major
questions faced by the contemporary theory: (1) if abstract reasoning
is at least partially metaphorical in nature; and (2) what conceptual
metaphors are universal, widespread, or culture-specific. It focuses
on (1) metaphors of emotions, (2) the TIME AS SPACE metaphor, and (3)
the Event Structure Metaphor. It studies how Chinese is similar to and
different from English with regard to these metaphor systems and image
schemas involved, and what reasons (cognitive or cultural) can account
for the similarities and differences between these two languages. In
general, the empirical studies presented in this book reinforce the
view that metaphor is the main mechanism through which abstract
concepts are comprehended and abstract reasoning is performed. They
also support, from the perspective of Chinese, the candidacy of some
conceptual metaphors for metaphorical universals. These include, for
instance, the ANGER IS HEAT metaphor, the HAPPY IS UP metaphor, the
TIME AS SPACE metaphor and the Event Structure Metaphor. It seems that
these conceptual metaphors are grounded in some basic human
experiences that may be universal to all human beings.
1998 ca 300pp. Human Cognitive Processing, 1
US/ Canada: HB: 1 55619 201 0 Price: USD 59.00
Rest of the World: HB: 90 272 2353 X Price: NLG 118


Bernadette Martinez-Keck
Publicity/Marketing
Tel: (215) 836-1200
Fax: (215) 836-1204
e-mail:bernie at benjamins.com

John Benjamins North America
PO Box 27519
Philadelphia PA 19118-0519

Check out the John Benjamins web site:
http://www.benjamins.com/




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            Publisher's backlists

The following contributing LINGUIST publishers have made their
backlists available on the World Wide Web:

1998 Contributors:

Major Supporters:

Addison Wesley Longman
	http://www.awl-he.com/linguistics/
Blackwell Publishers
	http://www.blackwellpublishers.co.uk/
Cambridge University Press
	http://www.cup.cam.ac.uk/
Edinburgh University Press
	http://www.eup.ed.ac.uk/
Garland Publishing
	http://www.garlandpub.com/
Holland Academic Graphics (HAG)
	http://www.hag.nl
John Benjamins Publishing Company
	http://www.benjamins.com/
	http://www.benjamins.nl/
Lawrence Erlbaum Assoc.
	http://www.erlbaum.com/inform.htm
MIT Press (Books Division)
	http://mitpress.mit.edu/books-legacy.tcl
MIT Working Papers in Linguistics
	http://broca.mit.edu/mitwpl.web/WPLs.html
Mouton de Gruyter
	http://www.deGruyter.de/hling.html
Oxford University Press
	http://www.oup-usa.org/
Routledge
	http://www.routledge.com/
Summer Institute of Linguistics
	http://www.sil.org/

Other Supporting Publishers:

Cascadilla Press:
        http://www.cascadilla.com/
Cassel
CSLI Publications:
	http://csli-www.stanford.edu/publications/
Francais Practique
	http://www.pratique.fr/
Lodz University, Department of English Language
Torino, Rosenberge & Sellier
Utrech Institute of Linguistics	


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LINGUIST List: Vol-9-1207