11.413, Books: Applied Semiotics

Mon Feb 28 16:28:58 UTC 2000

LINGUIST List:  Vol-11-413. Mon Feb 28 2000. ISSN: 1068-4875.

Subject: 11.413, Books: Applied Semiotics

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1)
Date:  Mon, 28 Feb 2000 10:24:34 +0100
From:  Gillian Caglayan <G.Caglayan at deGruyter.de>
Subject:  Approaches to Applied Semiotics - A new series from Mouton de Gruyter

-------------------------------- Message 1 -------------------------------

Date:  Mon, 28 Feb 2000 10:24:34 +0100
From:  Gillian Caglayan <G.Caglayan at deGruyter.de>
Subject:  Approaches to Applied Semiotics - A new series from Mouton de Gruyter

AN EXCITING NEW SERIES FROM MOUTON DE GRUYTER !!!!

Approaches to Applied Semiotics

Series Editor-in-Chief: Thomas A. Sebeok
Executive Editor: Jean Umiker-Sebeok

Advisory Board
Jeff Bernard - Institute for Socio-Semiotic Studies, Vienna
Donald J. Cunningham - Indiana University, Bloomington
Marcel Danesi - University of Toronto

Semiotics has had a profound impact on our comprehension of a wide range
of phenomena, from how animals signify and communicate to how people
read TV commercials. This new series will feature books on semiotic
theory and applications of that theory to understanding media, language,
and related subjects. The series will publish scholarly monographs of
wide appeal to students and interested non-specialists as well as
scholars.

The first publication in this series:

Thomas A. Sebeok / Marcel Danesi
THE FORMS OF MEANING
Modeling Systems Theory and Semiotic Analysis
2000. 23.0 x 15.5 cm. X, 249 p. 57 fig.
Mouton de Gruyter.
Cloth. DM 178,-- / approx. US$ 111.00.
ISBN 3-11-016751-4
Pb. DM 68,-- / *US$ 34.95
ISBN 3-11-016752-2
(Approaches to Applied Semiotics, 1)

*for orders placed in North America

The making of models to encode knowledge is an intrinsic feature of
human cognitive life. Signs, texts, codes, and various other
representational forms are the direct outcomes of innate model-making
systems. This book presents a methodological framework, developed from
the field of biosemiotics, for studying semiotic phenomena as modeling
processes. It presents a descriptive system for uniting semiotics and
biology so that the "modeling instinct" can be studied in terms of its
manifestations in various species. The book is written in an
accessible textbook style, and can thus be used as a manual by both
professional semioticians and students taking courses in semiotics,
biology, and the communication sciences. It is composed in such a way
that a broad readership can appreciate the fascinating research going
on in a relatively unknown area of interdisciplinary study.

Contents

I  Models and semiotic theory
Introductory remarks
Models
Modeling systems
Singularized modeling
Composite modeling
Cohesive modeling
Connective modeling

II  Primary modeling
Introductory remarks
The primary modeling system
Primary singularized modeling
Primary composite modeling
Primary cohesive modeling
Primary connective modeling

III  Secondary modeling
Introductory remarks
The secondary modeling system
Secondary singularized modeling
Secondary composite modeling
Secondary cohesive modeling
Secondary connective modeling

IV  Tertiary moldeling
Introductory remarks
The tertiary modeling system
Tertiary singularized modeling
Tertiary composite modeling
Tertiary cohesive modeling
Tertiary connective modeling

V  Systems analysis
Introductory remarks
The framework for systems analysis
Anthroposemiosis
Zoosemiosis
Concluding remarks

Glossary of technical terms
Works cited and general bibliography
Index

Forthcoming titles in this series:

Marcel Danesi, The Gesturing Larynx: Language Education and Semiotics
(to be published end of 2000)

Ronald Beasley/ Marcel Danesi, The Semiotics of Advertising
This volume will take the form of advertising case studies and explain
how semiotics informs the development of effective advertising
campaigns.

For more information please contact the publisher:
Mouton de Gruyter
Genthiner Str. 13
10785 Berlin, Germany
Fax: +49 30 26005 222
e-mail: orders at degruyter.de

Please visit our website for other publications by Mouton de Gruyter
http://www.degruyter.com

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