12.2476, Qs: Newspaper Discourse, American Product Names

[LINGUIST List]

LINGUIST List:  Vol-12-2476. Fri Oct 5 2001. ISSN: 1068-4875.

Subject: 12.2476, Qs: Newspaper Discourse, American Product Names

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=================================Directory=================================

1)
Date:  Thu, 4 Oct 2001 18:35:08 +0200
From:  "Peter Hansson" <hansson_peter at telia.com>
Subject:  Newspaper discourse

2)
Date:  Thu, 4 Oct 2001 11:12:04 -0700 (PDT)
From:  Freia Sebon <fsebon at excite.com>
Subject:  American Product Names

-------------------------------- Message 1 -------------------------------

Date:  Thu, 4 Oct 2001 18:35:08 +0200
From:  "Peter Hansson" <hansson_peter at telia.com>
Subject:  Newspaper discourse


I live in Sweden, but I am finishing my studies in Russian University,
that is Kaliningrad State University. I am writng Diploma work
"Pragmatical aspects in conversion on the material of newspaper
discourse".The aim of this work is to find out how pragmatical context
influences on the formation and usage of new words in Modern English.

The problem is that I can't find any current material in Russia , all
and everything is very old.

In Sweden I can't find that much materials neither.  I keep in touch
with swedish pragmatist Jens Allwood, he gave me his paperworks, but I
have to use about 150 sources for my diploma. Can you help me to find
some more material or the person with whom I can get in touch? I am
very interested in pragmatics and I would really appriciate your help.

Best regards,
Olga Hansson


-------------------------------- Message 2 -------------------------------

Date:  Thu, 4 Oct 2001 11:12:04 -0700 (PDT)
From:  Freia Sebon <fsebon at excite.com>
Subject:  American Product Names


Hello,

I am a student of English at Martin-Luther-University Halle/Germany. I am
soon starting to write my thesis about morphological, semantic and stylistic
aspects of (American) product names. During preparations I noticed that I
have two serious difficulties:

1. What exactly is a product name? (I am thinking about the example of
Kellogg's Honey Nut Loops - is Kellogg's the product name or the trade
name, or is Honey Nut Loops the product name or is both the product
name) Literature does not really help me, nobody really defines the
term. Are there any recommodations about which book I should read?

2. How do I get a corpus of 200 product names of ice cream, frozen
food and soft drinks without risking to get only part of the product
names from the homepages of the producers? Do there exist any corpuses
I could use?

Beside those two big questions I am still looking for English
literature on this topic as I can basically find only German books.

For any piece of help I would be really grateful,
Freia


Freia Sebon
Triftstrasse 11
06114 Halle

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