13.2606, Books: Text/Corpus Linguistics & Cognitive Science
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Fri Oct 11 17:55:47 UTC 2002
LINGUIST List: Vol-13-2606. Fri Oct 11 2002. ISSN: 1068-4875.
Subject: 13.2606, Books: Text/Corpus Linguistics & Cognitive Science
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1)
Date: Fri, 11 Oct 2002 13:45:56 +0000
From: Julia.Ulrich at deGruyter.com
Subject: Persuasive Signs: Ron Beasley & Marcel Danesi
-------------------------------- Message 1 -------------------------------
Date: Fri, 11 Oct 2002 13:45:56 +0000
From: Julia.Ulrich at deGruyter.com
Subject: Persuasive Signs: Ron Beasley & Marcel Danesi
Title: PERSUASIVE SIGNS
Subtitle: THE SEMIOTICS OF ADVERTISING
Series Title: Approaches to Applied Semiotics
Publication Year: 2002
Publisher: Mouton de Gruyter
http://www.degruyter.de/hling.html
Author: Ron Beasley
Author: Marcel Danesi
Hardback: ISBN: 3110173409, Pages: 193, Price: Euro 88.00 / sFr 141,-
/ approx. US$ 88.00
Paperback: ISBN: 3110173417, Pages: 193, Price: Euro 34.95 / sFr 56,-
/ approx. US$ 35.00
Abstract:
Using both verbal and nonverbal techniques to make its messages as
persuasive as possible, advertising has become an integral component of
modern-day social discourse designed to influence attitudes and
lifestyle behaviors by covertly suggesting how we can best satisfy our
innermost urges and aspirations through consumption. This book looks at
the categories of this form of discourse from the standpoint of semiotic
analysis. It deals with the signifying processes that underlie
advertising messages in print, electronic, and digital form.
>>From the contents
CHAPTER I: ADVERTISING AS SOCIAL DISCOURSE
1.1 A schematic history of advertising
1.2 The semiotic approach to advertising
1.3 The role of semiotics in the advertising debate
1.4 Elements of semiotic analysis
CHAPTER II: CREATING RECOGNIZABILITY FOR THE PRODUCT
2.1 Creating a signification system
2.2 Creating textuality
2.3 Using multiple media
2.4 Ad campaigns
CHAPTER III: CREATING TEXTUALITY
3.1 Textuality
3.2 Connotation
3.3 Verbal techniques
3.4 Nonverbal techniques
CHAPTER IV: ADVERTISING AND CULTURE
4.1 Market testing the product's signification system
4.2 Advertising culture
4.3 The semiotic purview
[To order, please contact
SFG-Servicecenter-Fachverlage GmbH
Postfach 4343
72774 Reutlingen
Fax: +49 (0)7071 - 93 53 - 33
E-mail: deGruyter at s-f-g.com
For USA, Canada and Mexico:
Walter de Gruyter, Inc.
200 Saw Mill River Road
Hawthorne, NY 10532, USA
Fax: +1 (914) 747-1326
E-mail: cs at degruyterny.com
Please visit our website for other publications by Mouton de Gruyter:
http://www.degruyter.com]
Lingfield(s): Text/Corpus Linguistics, Cognitive Science
Written In: English (Language Code: ENG)
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