15.3255, Confs: General Ling/Ascona - Monte Verità, Switzerland

[LINGUIST List]

LINGUIST List: Vol-15-3255. Fri Nov 19 2004. ISSN: 1068 - 4875.

Subject: 15.3255, Confs: General Ling/Ascona - Monte Verità, Switzerland                                                                                                                                                        

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1)
Date: 17-Nov-2004
From: Bernadette Toti < totib at lu.unisi.ch >
Subject: Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives 
 

	
-------------------------Message 1 ---------------------------------- 
Date: Fri, 19 Nov 2004 21:41:01
From: Bernadette Toti < totib at lu.unisi.ch >
Subject: Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives 
 

Tailoring Health Messages: Bridging the Gap between Social and Humanistic
Perspectives 
Short Title: THEME 

Date: 06-Jul-2005 - 10-Jul-2005 
Location: Ascona - Monte Verità, Switzerland 
Contact: Bernadette Toti 
Contact Email: totib at lu.unisi.ch 
Meeting URL: http://www.theme.usilu.net

Linguistic Field(s): General Linguistics 

Meeting Description: 

Tailoring Health Messages: Bridging the Gap between Social and Humanistic
Perspectives on Health Communication

The Conference Tailoring Health Messages will be held 6-10 July 2005, at
the Centro Stefano Franscini in Ascona-Switzerland. THEME will be organized
by the Health Care Communication Laboratory from the University of Lugano.
Papers on the following topics will be considered:
-	Choosing the right message for health campaigns
-	Logical-linguistic strategies for tailoring health messages
-	Using mass-media for targeted health communication
-	Evaluating health messages and campaigns 

With the epidemic of chronic diseases caused by habitual unhealthy
behaviors, tailoring health messages - individualizing health information
on the large scale - has demonstrated great potential to meet each person's
unique needs. The conference will assess theoretical and practical concerns
when examining the content, structure, delivery and evaluation of tailored
health messages from an interdisciplinary perspective. Traditional
perspectives on the subject from the behavioral sciences will be contrasted
with approaches from the humanities and professional experience, including
those of physicians, health care providers and media-experts. The goal is
to develop a set of strategic maneuvers for guiding the efficient
production of effective tailored health messages.





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LINGUIST List: Vol-15-3255