19.1996, Books: Sociolinguistics/Discourse Analysis: Koller

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LINGUIST List: Vol-19-1996. Mon Jun 23 2008. ISSN: 1068 - 4875.

Subject: 19.1996, Books: Sociolinguistics/Discourse Analysis: Koller

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1)
Date: 17-Jun-2008
From: Shereen Muhyeddeen < s.muhyeddeen at palgrave.com >
Subject: Metaphor and Gender in Business Media Discourse: Koller

 

	
-------------------------Message 1 ---------------------------------- 
Date: Mon, 23 Jun 2008 12:23:45
From: Shereen Muhyeddeen [s.muhyeddeen at palgrave.com]
Subject: Metaphor and Gender in Business Media Discourse: Koller
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Title: Metaphor and Gender in Business Media Discourse 
Subtitle: A Critical Cognitive Study 
Publication Year: 2008 
Publisher: Palgrave Macmillan
	   http://www.palgrave.com
	

Book URL: http://www.palgrave.com/products/title.aspx?PID=305769 


Author: Veronika Koller

Paperback: ISBN:  9780230217072 Pages: 256 Price: U.K. £ 19.99


Abstract:

Note: This is the paperback edition of a previously announced title.

New Edition!

'[This book] is an interesting and valuable contribution to the development
of metaphor studies in various ways and may serve as a model for further
work in these directions... a fine study which does not only provide
interesting empirical results but may also be taken as a methodological and
theoretical model for further work in the analysis of metaphor in
discourse.' - Cognitive Linguistics 

'Corporate marriages', 'hostile takeovers' and 'the race for market
domination' - this book looks at the metaphors used in business magazines
and discusses their impact on readers' cognition and business as a social
practice. Koller gives particular attention to the gendered nature of such
metaphors and what they could ultimately mean for women in business. In
doing so, the book uses a corpus of authentic data. Quantitative analysis
of a large collection of articles and qualitative investigations into a
number of sample texts present the reader with the cognitive and discursive
underpinnings of business magazine texts.

Koller's theoretical approach reconciles cognitive linguistics with
critical approaches to language and discourse, and thus combines two
important and much debated areas into an integrated research agenda. Of
interest to students, researchers and practitioners of media discourse. 



Linguistic Field(s): Discourse Analysis
                     Sociolinguistics
                     Text/Corpus Linguistics


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=36047


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