21.1910, Books: Discourse Analysis: Mautner

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LINGUIST List: Vol-21-1910. Wed Apr 21 2010. ISSN: 1068 - 4875.

Subject: 21.1910, Books: Discourse Analysis: Mautner

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1)
Date: 19-Apr-2010
From: Tara Thomas < tara.thomas at taylorandfrancis.com >
Subject: Language and the Market Society: Mautner
 

	
-------------------------Message 1 ---------------------------------- 
Date: Wed, 21 Apr 2010 13:23:20
From: Tara Thomas [tara.thomas at taylorandfrancis.com]
Subject: Language and the Market Society: Mautner

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Title: Language and the Market Society 
Subtitle: Critical Reflections on Discourse and Dominance 
Series Title: Routledge Critical Studies in Discourse  

Publication Year: 2010 
Publisher: Routledge (Taylor and Francis)
	   http://www.routledge.com/
	

Book URL: http://www.routledge.com/books/details/9780415998147/ 


Author: Gerlinde Mautner

Hardback: ISBN:  9780415998147 Pages: 216 Price: U.K. £ 85
Hardback: ISBN:  9780415998147 Pages: 216 Price: U.S. $ 120.00


Abstract:

Language plays a central role in creating and sustaining the market society - 
a society, that is, in which market exchange is no longer simply a process, 
but an all-encompassing social principle. The social domains affected include 
education, politics and religion. Around the world, government departments 
have re-defined themselves as service providers; universities produce 
graduates; job seekers are asked to package themselves more effectively, 
and there are consultants specializing in church marketing. And as 
individuals, too, we are supposed to brand ourselves, sell ourselves and 
strategically manage our personal relationships. Through an intricate 
dialectic, such patterns of linguistic choices reinforce the social structures 
that shape them, further consolidating the marketization process. 
Marketization thus emerges as a globally unfolding process in which 
language holds a key position as both cause and effect, and as both subject 
and object. The book examines these phenomena from a linguistic and 
critical perspective, drawing on critical discourse analysis, sociological 
treatises of market society, and critical management studies.

A preview is available at 
http://www.ewidgetsonline.com/dxreader/Reader.aspx?
token=c6b0d545b3fc4084b9e7c83dd109c8e2&rand=846803875&buyNowLink
=http%3a%2f%2fwww.ebookstore.tandf.co.uk%2fhtml%2fmoreinfo.asp%3fbo
okid%3d536977968. 



Linguistic Field(s): Discourse Analysis


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=47606


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	Brill          
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OTHER SUPPORTING PUBLISHERS	

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	Graduate Linguistic Students' Association, Umass
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	International Pragmatics Assoc.
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	Langues et Linguistique
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	Utrecht institute of Linguistics
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