21.597, Confs: Applied Ling, Socioling, General Ling/Germany

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LINGUIST List: Vol-21-597. Fri Feb 05 2010. ISSN: 1068 - 4875.

Subject: 21.597, Confs: Applied Ling, Socioling, General Ling/Germany

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1)
Date: 05-Feb-2010
From: Theo Bungarten < theo.bungarten at uni-hamburg.de >
Subject: Impact of Globalisation on Business Communication
 

	
-------------------------Message 1 ---------------------------------- 
Date: Fri, 05 Feb 2010 13:33:32
From: Theo Bungarten [theo.bungarten at uni-hamburg.de]
Subject: Impact of Globalisation on Business Communication

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Impact of Globalisation on Business Communication 
Short Title: 9th AELFE 

Date: 19-Sep-2010 - 22-Sep-2010 
Location: Hamburg, Germany 
Contact: Theo Bungarten 
Contact Email: theo.bungarten at uni-hamburg.de 
Meeting URL: http://www.arbuk.de 

Linguistic Field(s): Applied Linguistics; General Linguistics; Sociolinguistics 

Meeting Description: 

The call for "Globalization", the global focus and entanglement of local, regional and national aspects of life, is spearheaded by politicians and economists. Their political-philosophical debates focus on the controversy between neo-liberal economic policies and a social-political view of life (e.g., P. Bourdieu). The impact of globalization has many effects on national language(s) as well as on local and global communicative behavior. Globalization has many effects on language. Language in turn is the most important representative and vehicle of culture and, as such, influences many aspects of social reality.  The arbuk (the Business Communication Section at the Department of German Language and Culture) at the University of Hamburg announces the IX AELFE Conference in Hamburg (Germany). The aim of this conference is to identify questions and to find answers on the influence of globalization on language, the language of national economies and international business communication and on the implications for language education in native and foreign language courses.  

The main areas of interest for the conference are as follows: 

-The history of European Business Linguistics and of the historical Wirtschaftsgermanistik

-Social-psychological, political and ethical aspects of business metaphors, terms for special purposes and internationally-used business terms. 

-Language as money. The language of economics and the economics of language 

-Intercultural interactions, conversation, texts and genres in business. 

-Translating and interpreting as acts of transfer in business

-The education of speaking, writing and communicating in local and global settings. 

-Global information and communication technology in business. 

-One common language, lingua franca or a diversity of languages. 

-Acquiring native and foreign language competence in global business settings. 

-Foreign language needs and use as well as multilingualism in business. 

-National, hegemonic and global politics of uni- and multilingualism in business 

Beyond the central theme of the influence of globalisation on business communication, contributions which examine the research and teaching of specialist language in other areas - and contribute to the understanding of specialist communication in a global context - are welcome. 

Plenary lectures 

Plenary lectures accepted by:

Prof. Dr. Dr. h. c. Juliane House, University of Hamburg 
Prof. Dr. Axel Satzger, Technical University of Dresden





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LINGUIST List: Vol-21-597