23.1905, Books: Sprachliche Persuasionsstrategien in der Teleshoppingkommunikation: Frommert

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LINGUIST List: Vol-23-1905. Mon Apr 16 2012. ISSN: 1069 - 4875.

Subject: 23.1905, Books: Sprachliche Persuasionsstrategien in der Teleshoppingkommunikation: Frommert

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Date: Mon, 16 Apr 2012 18:33:17
From: Elke M. Milbli [milbli at narr.de]
Subject: Sprachliche Persuasionsstrategien in der Teleshoppingkommunikation: Frommert

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Title: Sprachliche Persuasionsstrategien in der
Teleshoppingkommunikation 
Subtitle: Eine qualitative Analyse von TV-Ausschnitten des reinen Verkaufsfernsehens
aus dem Themenbereich Küche & Kochen
 
Series Title: Tübinger Beiträge zur Linguistik (TBL), Vol. 531  

Publication Year: 2012 
Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
	   http://www.narr.de/
	

Book URL: http://www.narr-shop.de/index.php/sprachliche-persuasionsstrategien-in-der-teleshoppingkommunikation 


Author: Susanne Frommert

Paperback: ISBN:  9783823367154 Pages: 242 Price: Europe EURO 69.00


Abstract:

Diese Analyse untersucht das Verkaufsfernsehen als ein genau abgegrenztes 
Segment der Fernsehwerbung aus kommunikations- und 
sprachwissenschaftlichen Blickwinkeln anhand von TV-Aus schnitten aus dem 
Themenbereich „Küche & Kochen". Obwohl Teleshopping sehr erfolgreich ist, 
wurde die rein sprachwissenschaftliche Forschung über die 
Verkaufsgesprächsart „Teleshopping" in Deutschland bisher vernachlässigt. 
Dieses Werk schafft hierzu sprachwissenschaftliches Basiswissen, wobei 
besonders die spezielle Kommunikationssituation sowie die sprachlichen 
Persuasionsstrategien analysiert werden. 



Linguistic Field(s): Discourse Analysis
                     Sociolinguistics


Written In: German  (deu)
	
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