23.2862, Books: Metaphor and Mills: Herrera-Soler, White (Eds)

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LINGUIST List: Vol-23-2862. Wed Jun 27 2012. ISSN: 1069 - 4875.

Subject: 23.2862, Books: Metaphor and Mills: Herrera-Soler, White (Eds)

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Date: Wed, 27 Jun 2012 15:19:29
From: Julia Ulrich [julia.ulrich at degruyter.com]
Subject: Metaphor and Mills: Herrera-Soler, White (Eds)

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Title: Metaphor and Mills 
Subtitle: Figurative Language in Business and Economics 
Series Title: Applications of Cognitive Linguistics [ACL] 19  

Publication Year: 2012 
Publisher: De Gruyter Mouton
	   http://www.degruyter.com/mouton
	

Book URL: http://www.degruyter.com/view/product/180825?format=G&rskey=Uxnsx3 


Editor: Honesto Herrera-Soler
Editor: Michael White

Electronic: ISBN:  9783110274585 Pages: 329 Price: Europe EURO 119.95
Hardback: ISBN:  9783110272963 Pages: 329 Price: Europe EURO 119.95


Abstract:

While the role of metaphor in economics and business has produced multiple 
research articles, no comprehensive book-length study has yet appeared. 
The present book is a timely attempt to fill this gap, giving a global coverage 
of the role of metaphor in business and economics. It spans time (from 
Classical Greece to the current business network meeting-room), space (from 
Europe through the Americas to Asia), cultures and languages (from 
continental European languages, Brazilian Portuguese to Chinese).

The theoretical grounding of the book is the Conceptual Theory of Metaphor 
taken in a dynamic sense as evolving with on-going research. The theory is 
thus used, adapted and refined in accordance with the evidence provided. 
Metaphor is shown to be theory constitutive in the elaboration of economic 
thinking down through the ages while, at the same time, the emphasis on 
evidence open to historical, cross-cultural and cross-linguistic considerations 
align with the current notion of situatedness.

The book is a rich source of information for researchers and students in the 
fields of Metaphor Studies, Economics, Discourse Analysis, and 
Communication Studies, among others. 



Linguistic Field(s): Cognitive Science
                     Discourse Analysis
                     Linguistic Theories
                     Pragmatics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=60913




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