23.3761, Books: Handbuch Werbekommunikation: Janich (Ed)

[linguist at linguistlist.org]

LINGUIST List: Vol-23-3761. Fri Sep 07 2012. ISSN: 1069 - 4875.

Subject: 23.3761, Books: Handbuch Werbekommunikation: Janich (Ed)

Moderators: Anthony Aristar, Eastern Michigan U <aristar at linguistlist.org>
            Helen Aristar-Dry, Eastern Michigan U <hdry at linguistlist.org>

Reviews: Veronika Drake, U of Wisconsin Madison
Monica Macaulay, U of Wisconsin Madison
Rajiv Rao, U of Wisconsin Madison
Joseph Salmons, U of Wisconsin Madison
Anja Wanner, U of Wisconsin Madison
       <reviews at linguistlist.org>

Homepage: http://linguistlist.org

Do you want to donate to LINGUIST without spending an extra penny? Bookmark
the Amazon link for your country below; then use it whenever you buy from
Amazon!

USA: http://www.amazon.com/?_encoding=UTF8&tag=linguistlist-20
Britain: http://www.amazon.co.uk/?_encoding=UTF8&tag=linguistlist-21
Germany: http://www.amazon.de/?_encoding=UTF8&tag=linguistlistd-21
Japan: http://www.amazon.co.jp/?_encoding=UTF8&tag=linguistlist-22
Canada: http://www.amazon.ca/?_encoding=UTF8&tag=linguistlistc-20
France: http://www.amazon.fr/?_encoding=UTF8&tag=linguistlistf-21

For more information on the LINGUIST Amazon store please visit our
FAQ at http://linguistlist.org/amazon-faq.cfm.

Editor for this issue: Danniella Hornby <daniella at linguistlist.org>
================================================================  


Date: Fri, 07 Sep 2012 20:08:08
From: Elke M. Milbli [milbli at narr.de]
Subject: Handbuch Werbekommunikation: Janich (Ed)

E-mail this message to a friend:
http://linguistlist.org/issues/emailmessage/verification.cfm?iss=23-3761.html&submissionid=4553041&topicid=2&msgnumber=1
 


Title: Handbuch Werbekommunikation 
Subtitle: Sprachwissenschaftliche und interdisziplinäre Zugänge 
Series Title: UTB L  

Publication Year: 2012 
Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
	   http://www.narr.de/
	

Book URL: http://www.narr-shop.de/index.php/handbuch-werbekommunikation.html 


Editor: Nina Janich

Paperback: ISBN:  9783825284572 Pages: 508 Price: Europe EURO 34.99


Abstract:

Das Handbuch leitet an zu einer methodisch reflektierten linguistischen Erforschung der Werbekommunikation. Alle wichtigen sprachlichen Ebenen vom Schriftzeichen bis zum (multimodalen) Text werden behandelt, vielfältige methodische Ansätze kommen zu Wort. Der Blick aus Nachbarfächern eröffnet interdisziplinäre Perspektiven. 



Linguistic Field(s): Discourse Analysis
                     Media Linguistics


Written In: German  (deu)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=62152




MAJOR SUPPORTERS

	Brill          
		http://www.brill.nl	

	Cambridge Scholars Publishing          
		http://www.c-s-p.org	

	Cambridge University Press          
		http://us.cambridge.org	

	Cascadilla Press          
		http://www.cascadilla.com/	

	Continuum International Publishing Group Ltd          
		http://www.continuumbooks.com	

	De Gruyter Mouton          
		http://www.degruyter.com/mouton	

	Edinburgh University Press          
		http://www.eup.ed.ac.uk/	

	Elsevier Ltd          
		http://www.elsevier.com/linguistics	

	Emerald Group Publishing Limited          
		http://www.emeraldinsight.com/	

	Equinox Publishing Ltd          
		http://www.equinoxpub.com/	

	European Language Resources Association - ELRA          
		http://www.elra.info.	

	Georgetown University Press          
		http://www.press.georgetown.edu	

	Hodder Education          
		http://www.hoddereducation.co.uk	

	John Benjamins          
		http://www.benjamins.com/	

	Lincom GmbH          
		http://www.lincom.eu	

	MIT Press          
		http://mitpress.mit.edu/	

	Morgan & Claypool Publishers          
			

	Multilingual Matters          
		http://www.multilingual-matters.com/	

	Narr Francke Attempto Verlag GmbH + Co. KG          
		http://www.narr.de/	

	Oxford University Press          
		http://www.oup.com/us	

	Palgrave Macmillan          
		http://www.palgrave.com	

	Pearson Linguistics          
		http://www.pearsoned.co.uk/linguistics	

	Peter Lang AG          
		http://www.peterlang.com	

	Rodopi          
		http://www.rodopi.nl/	

	Routledge (Taylor and Francis)          
		http://www.routledge.com/	

	Springer          
		http://www.springer.com	

	University of Toronto Press          
		http://www.utpjournals.com/	

	Wiley-Blackwell          
		http://www.wiley.com	

OTHER SUPPORTING PUBLISHERS	

	Association of Editors of the Journal of Portuguese Linguistics
		http://www.fl.ul.pt/revistas/JPL/JPLweb.htm 

	Graduate Linguistic Students' Association, Umass
		http://glsa.hypermart.net/ 

	International Pragmatics Assoc.
		http://www.ipra.be 

	Linguistic Association of Finland
		http://www.ling.helsinki.fi/sky/ 

	Netherlands Graduate School of Linguistics / Landelijke - LOT
		http://www.lotpublications.nl/ 

	Pacific Linguistics
		http://pacling.anu.edu.au/ 

	SIL International
		http://www.ethnologue.com/bookstore.asp 

	University of Nebraska Press
		 

	Utrecht institute of Linguistics
		http://www-uilots.let.uu.nl/ 



----------------------------------------------------------
LINGUIST List: Vol-23-3761	
----------------------------------------------------------