23.3765, Books: Public Information Messages: Barron
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LINGUIST List: Vol-23-3765. Fri Sep 07 2012. ISSN: 1069 - 4875.
Subject: 23.3765, Books: Public Information Messages: Barron
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Date: Fri, 07 Sep 2012 20:10:17
From: Paul Peranteau [paul at benjamins.com]
Subject: Public Information Messages: Barron
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Title: Public Information Messages
Subtitle: A contrastive genre analysis of state-citizen communication
Series Title: Pragmatics & Beyond New Series 222
Publication Year: 2012
Publisher: John Benjamins
http://www.benjamins.com/
Book URL: http://benjamins.com/catalog/pbns.222
Author: Anne Barron
Electronic: ISBN: 9789027273406 Pages: Price: U.S. $ 149.00
Electronic: ISBN: 9789027273406 Pages: Price: Europe EURO 99.00
Electronic: ISBN: 9789027273406 Pages: Price: U.K. £ 83.00
Hardback: ISBN: 9789027256270 Pages: Price: Europe EURO 104.94
Hardback: ISBN: 9789027256270 Pages: Price: U.K. £ 99.00
Hardback: ISBN: 9789027256270 Pages: Price: U.S. $ 149.00
Abstract:
Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to "never ever drink and drive", to "slow down" and to "learn to say no". Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
Linguistic Field(s): Discourse Analysis
Pragmatics
Written In: English (eng)
See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=62076
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