25.1159, Books: Personalisation in Mass Media Communication: Landert

Sat Mar 8 16:47:56 UTC 2014

LINGUIST List: Vol-25-1159. Sat Mar 08 2014. ISSN: 1069 - 4875.

Subject: 25.1159, Books: Personalisation in Mass Media Communication: Landert

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Date: Sat, 08 Mar 2014 11:47:31
From: Karin Plijnaar [karin.plijnaar at benjamins.nl]
Subject: Personalisation in Mass Media Communication: Landert

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Title: Personalisation in Mass Media Communication 
Subtitle: British online news between public and private 
Series Title: Pragmatics & Beyond New Series 240  

Publication Year: 2014 
Publisher: John Benjamins
	   http://www.benjamins.com/

Book URL: https://benjamins.com/catalog/pbns.240 

Author: Daniela Landert

Electronic: ISBN:  9789027270832 Pages:  Price: U.S. $ 143.00
Electronic: ISBN:  9789027270832 Pages:  Price: Europe EURO 95.00
Electronic: ISBN:  9789027270832 Pages:  Price: U.K. £ 80.00
Hardback: ISBN:  9789027256454 Pages:  Price: Europe EURO 100.70
Hardback: ISBN:  9789027256454 Pages:  Price: U.K. £ 80.00
Hardback: ISBN:  9789027256454 Pages:  Price: U.S. $ 143.00

Abstract:

It seems to be a truism that today’s news media present the news in a more
personal and direct way than print newspapers some twenty-five years ago.
However, it is far from obvious, how this can be described linguistically.
This study develops a model that integrates and differentiates between the
various facets of personalisation from a linguistic point of view. It includes
1) contexts that involve the audience by inviting direct interaction and
through the use of visual elements; 2) the focus on private individuals who
are personally affected by news events; and 3) the use of communicative
immediacy, for instance in the form of direct speech and first and second
person pronouns. This model is applied to data from five British online news
sites, demonstrating how individual features contribute to personalisation,
how different features interact, and what personalisation strategies are used
by news sites of different market orientations.

Linguistic Field(s): Discourse Analysis
                     Text/Corpus Linguistics

Subject Language(s): English (eng)

Written In: English  (eng)

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