26.850, Books: The Language of Organizational Styling: Wee

[The LINGUIST List via LINGUIST]

LINGUIST List: Vol-26-850. Tue Feb 10 2015. ISSN: 1069 - 4875.

Subject: 26.850, Books: The Language of Organizational Styling: Wee

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Date: Tue, 10 Feb 2015 16:47:14
From: Katie Laker [klaker at cambridge.org]
Subject: The Language of Organizational Styling: Wee

 


Title: The Language of Organizational Styling 
Publication Year: 2015 
Publisher: Cambridge University Press
	   http://cambridge.org
	

Book URL: http://www.cambridge.org/us/academic/subjects/languages-linguistics/sociolinguistics/language-organizational-styling?format=HB 


Author: Lionel Wee

Hardback: ISBN:  9781107054806 Pages:  Price: U.S. $ 95.00
Hardback: ISBN:  9781107054806 Pages:  Price: U.K. £ 60.00


Abstract:

The ways in which commercial organizations and service providers 'style' themselves – creating the image they wish to portray to their potential consumers – is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and busine
 ss studies.

1. Introduction: the organization as a corporate actor; 2. Styling: from persons to organizations; 3. Enterprise culture as a master ethical regime; 4. Size matters: the semiotics of big versus small businesses; 5. When Peter meets Harry: the emotional labor of organizations; 6. Organizational restyling; 7. Styling the organizational other; 8. Organizations and speakers: structure and agency in language. 



Linguistic Field(s): Semantics
                     Sociolinguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=80734




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