26.212, Books: The Perception of Nature in Travel Promotion Texts: Ruffolo
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LINGUIST List: Vol-26-212. Wed Jan 14 2015. ISSN: 1069 - 4875.
Subject: 26.212, Books: The Perception of Nature in Travel Promotion Texts: Ruffolo
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Date: Wed, 14 Jan 2015 13:36:38
From: Simon Reber [S.Reber at peterlang.com]
Subject: The Perception of Nature in Travel Promotion Texts: Ruffolo
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Title: The Perception of Nature in Travel Promotion Texts
Subtitle: A Corpus-based Discourse Analysis
Series Title: Linguistic Insights - Band 201
Publication Year: 2015
Publisher: Peter Lang AG
http://www.peterlang.com
Book URL: http://www.peterlang.com/?431521
Author: Ida Ruffolo
Paperback: ISBN: 9783034315210 Pages: 148 Price: U.S. $ 59.95
Paperback: ISBN: 9783034315210 Pages: 148 Price: U.K. £ 37.00
Paperback: ISBN: 9783034315210 Pages: 148 Price: Europe EURO 45.80
Abstract:
Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research – the natural environment, tourism and discourse –, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential ‘green’ tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization.
By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.
Linguistic Field(s): Discourse Analysis
Sociolinguistics
Text/Corpus Linguistics
Written In: English (eng)
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