26.1365, Books: Semiotics of Happiness: Frawley

Wed Mar 11 22:39:33 UTC 2015

LINGUIST List: Vol-26-1365. Wed Mar 11 2015. ISSN: 1069 - 4875.

Subject: 26.1365, Books: Semiotics of Happiness: Frawley

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Date: Wed, 11 Mar 2015 18:39:22
From: Lianna Iwanikiw [lianna.iwanikiw at bloomsbury.com]
Subject: Semiotics of Happiness: Frawley

Title: Semiotics of Happiness 
Subtitle: Rhetorical Beginnings of a Public Problem 
Series Title: Bloomsbury Advances in Semiotics  

Publication Year: 2015 
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
	   http://www.bloomsbury.com/uk/

Book URL: http://www.bloomsbury.com/uk/semiotics-of-happiness-9781472523716/ 

Author: Ashley Frawley

Electronic: ISBN:  9781472524201 Pages: 240 Price: U.K. £ 74.99 Comment: PDF
Electronic: ISBN:  9781472523303 Pages: 240 Price: U.K. £ 74.99 Comment: EPUB
Hardback: ISBN:  9781472523716 Pages: 240 Price: U.K. £ 75.00

Abstract:

The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe.

The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that anew 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact.

Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a 'vulnerability' model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of 'no alternative' (to capitalism). 

Linguistic Field(s): Anthropological Linguistics
                     Cognitive Science
                     Sociolinguistics

Written In: English  (eng)

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