26.2673, Books: City Branding and New Media: Paganoni

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LINGUIST List: Vol-26-2673. Fri May 29 2015. ISSN: 1069 - 4875.

Subject: 26.2673, Books: City Branding and New Media: Paganoni

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Date: Fri, 29 May 2015 13:24:42
From: Stephanie Morgan [Stephanie.Morgan at palgrave.com]
Subject: City Branding and New Media: Paganoni

 


Title: City Branding and New Media 
Subtitle: Linguistic Perspectives, Discursive Strategies and Multimodality 
Publication Year: 2015 
Publisher: Palgrave Macmillan
	   http://www.palgrave.com
	

Book URL: http://www.palgrave.com/page/detail/?K=9781137387950 


Author: Maria Cristina Paganoni

Hardback: ISBN:  9781137387950 Pages:  Price: U.K. £ 45.00


Abstract:

Like nations and regions, cities have become aware of the importance of
building a convincing reputation to engage their local and global stakeholders
– residents, businesses, investors, tourists, students, sports and cultural
organisations. Thanks to this wide potential reach, the city brand has
expanded from a mere tourism strategy into a multifaceted tool of e-governance
in the hands of local administrations and their civic partners by addressing
key issues such as active citizenship, social inclusion and promotion of
cultural heritage and mega-events like world fairs. This book explores city
branding in the public sector from a privileged linguistic, discursive and
semiotic perspective, analysing how local municipal governments use new media
in their communication agendas.
 



Linguistic Field(s): Cognitive Science
                     Discourse Analysis
                     Sociolinguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=85953

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