27.1232, Books: Simplifying Complexity: Yoos

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LINGUIST List: Vol-27-1232. Wed Mar 09 2016. ISSN: 1069 - 4875.

Subject: 27.1232, Books: Simplifying Complexity: Yoos

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Date: Wed, 09 Mar 2016 19:02:55
From: Linda McGrath [linda.mcgrath at degruyter.com]
Subject: Simplifying Complexity: Yoos

 


Title: Simplifying Complexity 
Subtitle: Rhetoric and the Social Politics of Dealing with Ignorance 
Publication Year: 2016 
Publisher: De Gruyter Mouton
	   http://www.degruyter.com/mouton
	

Book URL: http://www.degruyter.com/view/product/465502 


Author: George E. Yoos

Electronic: ISBN:  9783110450613 Pages: 178 Price: Europe EURO 0.00 Comment: Open Access
Hardback: ISBN:  9783110450569 Pages: 178 Price: Europe EURO 49.95


Abstract:

Simplifying complexity explores how to eliminate ignorance, which in the view
of the author, is the purpose of the sciences and technologies and their
consequent developments. More specifically, the book deals with the plurality
of the sciences and technologies. It is about the way in which each of them
develops around the prosthetics of printed languages and the models used as
visual aids to help us create new modes of communication to understand and
solve human problems. Consequently, the task is to simplify the complexity
that we find in different sciences, both social and physical. In his
collection of essays, George E. Yoos surveys a number of different models that
have evolved from the innate, biological forms of grammar, logic, and modes of
orientation. He investigates the evolution of socially constructed systems of
numeracy and measurement that have evolved and developed in different
languages for the use in scientific and technological communication. He
identifies methods derived from three distinct personal experiences: the use
of types of prosthetic, mnemonic, and attention controlling devices, in order
to yield simpler perspectives of complex states of affairs. George E. Yoos,
emeritus professor, is a legend in the field of rhetoric. Founder and editor
of the Rhetoric Society Quarterly [1972-1985], author of Reframing Rhetoric
[2007], Politics and Rhetoric [2009], and fellow of the Rhetoric Society of
America.
 



Linguistic Field(s): Philosophy of Language
                     Sociolinguistics


Written In: English  (eng)

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