28.715, Calls: Disc Analysis, Socioling, Text/Corpus Ling/UK

[The LINGUIST List]

LINGUIST List: Vol-28-715. Mon Feb 06 2017. ISSN: 1069 - 4875.

Subject: 28.715, Calls: Disc Analysis, Socioling, Text/Corpus Ling/UK

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Date: Mon, 06 Feb 2017 21:26:49
From: Giuliana Elena Garzone [giuliana.garzone at unimi.it]
Subject: Professional Knowledge and Ethos Building in Contested Fields: the Construction of Reputation in Emerging/Controversial Industries and Professions

 
Full Title: Professional Knowledge and Ethos Building in Contested Fields: the Construction of Reputation in Emerging/Controversial Industries and Professions 

Date: 22-Jun-2017 - 24-Jun-2017
Location: Birmingham (UK), United Kingdom 
Contact Person: Giuliana Garzone Paola Catenaccio
Meeting Email: giuliana.garzone at unimi.it
Web Site: http://www.aston.ac.uk/lss/research/research-centres/ccisc/news-and-events/2016/dicoen9/ 

Linguistic Field(s): Discourse Analysis; Sociolinguistics; Text/Corpus Linguistics 

Call Deadline: 12-Feb-2017 

Meeting Description:

Within the framework of the 9th International Conference on Discourse,
Communication and the Enterprise (DICOEN9: Aston University, Birmingham, 22-24
June 2017,
http://www.aston.ac.uk/lss/research/research-centres/ccisc/news-and-events/201
6/dicoen9/), which aims to promote and foster interaction between those
interested in discourse and communication in organisational settings, Giuliana
Garzone and Paola Catenaccio (University of Milan) are convening the following
panel: 

Professional knowledge and ethos building in contested fields:
the construction of reputation in emerging/controversial industries and
professions

The aim of the panel is to explore the discursive practices and the rhetorical
approaches adopted by organisations and professionals to construct for
themselves a credible image and reputation in contested or emergent
fields/domains (e.g. those involving biotechnological/genetic manipulation,
artificial reproduction techniques, end of life issues, environmentally
objectionable behaviours, public health implications, sustainable production
and consumption, honest product promotion, etc.).

A key notion in this respect is that of ethos as defined in Aristotelian
rhetoric, where it indicates the image of him/herself which an orator builds
in discourse in order to persuade an audience. In professional/corporate
domains, an important role as a source of ethical appeal in the construction
of professionals' and organizations' reputation is played by specialized
knowledge, which is displayed and relied on to achieve 'persuasion by
character'. 

In particular, in this panel the focus is on how linguistic and discursive
resources associated with specific professional knowledge and expertise are
used in the construction of reputable personae through rhetorical engagement
with both context(s) and audience(s) in controversial or contested
fields/professions. 


Call for Papers:

Contributions are welcome on topics including (but not limited) to the
following:

1. Professional/specialized knowledge in the service of reputation building
2. Building corporate/professional reputation in online environments
3. Identity/image construction on corporate websites
4. Social media and ethos building - corporate/professional perspectives
5. Ethos building and credibility in the media
6. Crisis/reputation management in corporate/professional communication
7. Representations of expertise in the media (press/television/radio)

While the conference language is English, papers dealing with languages other
than English are also welcome. Each panellist will be allocated 15-20 minutes
for her/his paper depending on the total number of papers included in the
panel. 

Proposals (300 words / 5 references max) should be sent to the following email
addresses by February 12, 2017: giuliana.garzone at unimi.it,
paola.catenaccio at unimi.it




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