28.2339, Books: Soft Power and the Worldwide Promotion of Chinese Language Learning: Gil

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LINGUIST List: Vol-28-2339. Thu May 25 2017. ISSN: 1069 - 4875.

Subject: 28.2339, Books: Soft Power and the Worldwide Promotion of Chinese Language Learning: Gil

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Date: Thu, 25 May 2017 14:07:27
From: Laura Longworth [marketing at multilingual-matters.com]
Subject: Soft Power and the Worldwide Promotion of Chinese Language Learning: Gil

 


Title: Soft Power and the Worldwide Promotion of Chinese Language
Learning 
Subtitle: The Confucius Institute Project 
Series Title: Multilingual Matters  

Publication Year: 2017 
Publisher: Multilingual Matters
	   http://www.multilingual-matters.com/
	

Book URL: http://www.multilingual-matters.com/display.asp?k=9781783098057 


Author: Jeffrey Gil

Hardback: ISBN:  9781783098057 Pages: 144 Price: U.K. £ 89.95
Hardback: ISBN:  9781783098057 Pages: 144 Price: U.S. $ 129.95


Abstract:

‘The Confucius Institute Project’ – consisting of Confucius Institutes and
Classrooms, the posting of Chinese language teachers to overseas schools and
universities and the Chinese Bridge language competition – represents an
attempt by China to extend its influence globally through the use of soft
power. Facilitated by a rapidly increasing demand for Chinese language
learning, it has established a presence across the globe and made valuable
contributions to the learning and teaching of Chinese. However, this has not
necessarily led to an increasingly positive view of China, either at a
political or a societal level. Through an analysis of official documents,
interviews with those involved, a survey of Chinese-language learners and a
study of academic and media sources, the author evaluates the aims of the
project, and discusses whether these aims are being met.
 



Linguistic Field(s): Applied Linguistics

Subject Language(s): Chinese, Mandarin (cmn)


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=116313

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