28.4036, Books: Semiotics and Visual Communication II: Zantides (ed.)

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LINGUIST List: Vol-28-4036. Mon Oct 02 2017. ISSN: 1069 - 4875.

Subject: 28.4036, Books: Semiotics and Visual Communication II: Zantides (ed.)

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Date: Mon, 02 Oct 2017 12:06:03
From: Chris Humphrey [chumphrey at c-s-p.org]
Subject: Semiotics and Visual Communication II: Zantides (ed.)

 


Title: Semiotics and Visual Communication II 
Subtitle: Culture of Seduction 
Publication Year: 2017 
Publisher: Cambridge Scholars Publishing
	   http://www.cambridgescholars.com/
	

Book URL: http://www.cambridgescholars.com/semiotics-and-visual-communication-ii 


Editor: Evripides Zantides

Hardback: ISBN:  9781527500020 Pages: 295 Price: U.K. £ 61.99
Hardback: ISBN:  9781527500020 Pages: 295 Price: U.S. $ 105.95


Abstract:

The chapters in this book consist of selected papers that were presented at
the 2nd International Conference and Poster Exhibition on Semiotics and Visual
Communication at the Cyprus University of Technology in October 2015. They
investigate the theme of the Conference, Culture of Seduction [the seduction
of culture] and look at Seduction as in “deception”, not sexual enticement,
but as a mechanism of attraction and appeal which has often been the case in
many communication strategies and approaches used by mass and popular culture.
Seduction has historic and increasing agency in visual communication—the
urgency to entice viewers is ever more powerful in difficult economic times,
in an increasingly hyper-real world—and designers are led to become
exceedingly complicit in its strategies. The contributions here cover a range
of approaches from theoretical aspects of seduction in verbal and nonverbal
communication, public spaces, design and meaning, seductive strategies, and
advertising design, as well as fashion representations and packaging design.
 



Linguistic Field(s): General Linguistics
                     Pragmatics
                     Sociolinguistics


Written In: English  (eng)

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