29.2999, Calls: Applied Linguistics/China

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LINGUIST List: Vol-29-2999. Tue Jul 24 2018. ISSN: 1069 - 4875.

Subject: 29.2999, Calls: Applied Linguistics/China

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Date: Tue, 24 Jul 2018 17:27:10
From: Foong Ha Yap [foonghayap at cuhk.edu.cn]
Subject: Visual Images & Identity Construction in Public Discourse

Full Title: Visual Images & Identity Construction in Public Discourse 

Date: 09-Jun-2019 - 14-Jun-2019
Location: Hong Kong, China 
Contact Person: Foong Ha Yap
Meeting Email: foonghayap at cuhk.edu.cn

Linguistic Field(s): Applied Linguistics 

Call Deadline: 15-Oct-2018 

Meeting Description:

Multimodal studies have recently focused on the corporate branding of
multinational companies as well as institutions of higher learning (e.g. Deng
& Feng 2017), the construction of positive and negative public images of
political leaders through cartoons (e.g. Kwon & Roh 2018) and visual metaphors
(e.g. Chan & Yap 2015; Yap, Chan & Wai 2017), and more subtly the
representation of good vs. evil governance through superhero comicbooks (e.g.
Dittmer 2007; Veloso & Bateman 2013). More recently, multimodality frameworks
(e.g. Anholt 2006; Kress & van Leeuwen 2006; Forceville 2008) have also been
applied to studies on the promotion of mega-scale socio-economic projects,
among them China’s Belt and Road (B&R) initiative and the Greater Bay Area
(GBA) project, the latter intended to serve as the engine for economic growth
in China’s Pearl River Delta region, which if successful could serve as a 21st
century model of an interdependent and collaborative economy that links
countries from Asia to Europe, Africa and Oceania (Yap & Deng 2018). 

Given the rapidly expanding reach of media, which provides an ideal platform
for visual advertising and consciousness-raising, research deploying a
multimodality perspective has also grown in numbers and extended in scope.
This panel invites abstracts on topics related to how visual images are being
deployed in contemporary society to promote the positive or negative
identities of various social, economic and/or political groups, ideally
analyzed from a multimodal perspective that highlights how visual images
conspire to co-construct lasting impressions of each target entity. Equally
welcome are abstracts focusing on the cognitive mechanisms underlying the
mapping between visual art forms and the construction of identities (Dancygier
& Vandelanotte 2017), including mechanisms such as conceptual metaphors,
blends, and frames that systematically motivate the relationship between
multimodal forms and constructed meanings.

Call for Papers:

Sample abstracts currently considered for this panel include the following:

(i) Visual metaphorical conceptualization of the Syrian refugee crisis in
political cartoons

(ii) Political cartoons and the construal of (in)competent leadership in
US-North Korea denuclearization discourse

(iii) Memes and metaphors on political reforms: Malaysia's fight against

(iv) Demonizing Dilma: Constructing identities through memes in Brazilian

(v) Visuals and city-branding: how world cities create and promote unique

(vi) Visual images of couriers on social media and identity construction of
express companies

(vii) Constructing airline identities through airline tailfins

We welcome additional abstracts that complement and expand on the range of
topics indicated above. All abstracts (maximum 500 words, excluding references
and data) must be submitted online via the conference website at 
and emailed to Foong Ha YAP (foonghayap at cuhk.edu.cn) no later than October 15,

Panel convenors:

Foong Ha YAP (foonghayap at cuhk.edu.cn)
Iksoo KWON (kwoniks at hufs.ac.kr)
William FENG (will.feng at polyu.edu.hk)


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