29.3001, Calls: Discourse Analysis/China

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Tue Jul 24 17:29:47 EDT 2018

LINGUIST List: Vol-29-3001. Tue Jul 24 2018. ISSN: 1069 - 4875.

Subject: 29.3001, Calls: Discourse Analysis/China

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Date: Tue, 24 Jul 2018 17:28:48
From: Rodney Jones [r.h.jones at reading.ac.uk]
Subject: An Apple a Day… On the Pragmatics of ‘Food for Health’

Full Title: An Apple a Day… On the Pragmatics of ‘Food for Health’ 

Date: 09-Jun-2019 - 14-Jun-2019
Location: Hong Kong, China 
Contact Person: Rodney Jones
Meeting Email: r.h.jones at reading.ac.uk

Linguistic Field(s): Discourse Analysis 

Call Deadline: 15-Oct-2018 

Meeting Description:

In the richer parts of the world, in which many communicable diseases have
been eradicated, health is increasingly seen as a matter of individual
behaviour and lifestyle choices. Pressure mounts on individuals to achieve a
state of wellness and display it to others through certain ways of behaving
and speaking (Jones 2013). The consequence of this is an increasing
medicalisation of many aspects of everyday life. Food and our relationship
with food are prime examples of this trend.   

As a source of energy, food is central to human survival. Beyond its
biological properties, food and eating are the most fundamental manifestations
of human sociality. We spend a substantial proportion of our everyday life
thinking, buying, preparing, eating, watching and talking about food. As much
as being an organic product, food is a discursive practice and as such
involved in the construction and reproduction of social identities (you are
what you eat) Applied linguistics and pragmatics have already contributed a
body of research on the language of food, specifically naming practices of
food and eating across cultures. Less attention has been paid to food as a
discursive practice and its role in the larger discursive conglomerate of

Call for Papers:

This workshop will bring together researchers interested in food and health
communication. It is primarily interested in exploring the ways in which food
is utilised discursively, pragmatically and multimodally to construct ideas
around health, healthy eating and healthy lifestyles and what kind of social
identities and practices are maintained, promoted or undermined in food for
health communication. 

Specific questions that will be explored:   

1) What are the pragmatic means by which we are persuaded about food for
health and how does food qua food talk persuade us?
2) How is food used as a threat or risk to health?
3) How is food for health used to construct communities and relationships
(e.g. healthy foodies)? 
4) How do food and health discursively intersect in new food trends and diets
(e.g. clean eating)?
5) How does food for health construct and reinforce deeply-seated ideologies
around social categories (gender, class, age) and everyday social practices
(parenting, work and leisure)?  
6) How is authority constructed in food for health communication? 
7) How do social media and digital technologies use food and food talk to
engage in health communication? 
8) How is the materiality and multimodality of food (e.g. health claims on
food packaging, menus) strategically exploited to promote healthy practices?  
9) What kinds and to what extent are practices of sociality involved in food
for health communication? 

Abstract of max. 300 words should be submitted by email to Rodney Jones or
Sylvia Jaworska (r.h.jones at reading.ac.uk; s.jaworska at reading.ac.uk) by 15
October 2018


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