29.2159, Books: Searchable Talk: Zappavigna

[The LINGUIST List]

LINGUIST List: Vol-29-2159. Thu May 17 2018. ISSN: 1069 - 4875.

Subject: 29.2159, Books: Searchable Talk: Zappavigna

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Date: Thu, 17 May 2018 15:45:28
From: Lianna Iwanikiw [lianna.iwanikiw at bloomsbury.com]
Subject: Searchable Talk: Zappavigna

 


Title: Searchable Talk 
Subtitle: Hashtags and Social Media Metadiscourse 
Publication Year: 2018 
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
	   http://www.bloomsbury.com/uk/
	

Book URL: https://www.bloomsbury.com/searchable-talk-9781474292375/ 


Author: Michele Zappavigna

Electronic: ISBN:  9781474292344 Pages: 264 Price: U.K. £ 24.99 Comment: ePUB
Electronic: ISBN:  9781474292351 Pages: 264 Price: U.K. £ 24.99 Comment: ePDF
Hardback: ISBN:  9781474292368 Pages: 264 Price: U.K. £ 74.99
Paperback: ISBN:  9781474292375 Pages: 264 Price: U.K. £ 24.99


Abstract:

Metadata such as the hashtag is an important dimension of social media
communication. Despite its important role in practices such as curating,
tagging, and searching content, there has been little research into how
meanings are made with social metadata. This book considers how hashtags have
expanded their reach from an information-locating resource to an interpersonal
resource for coordinating social relationships and expressing solidarity,
affinity, and affiliation. It adopts a social semiotic perspective to
investigate the communicative functions of hashtags in relation to both
language and images.

This book is a follow up to Zappavigna's 2012 model of ambient affiliation,
providing an extended analytical framework for exploring how affiliation
occurs, bond by bond, in online discourse. It focuses in particular on the
communing function of hashtags in metacommentary and ridicule, using recent
Twitter discourse about US President Donald Trump as a case study. It is
essential reading for researchers as well as undergraduates studying social
media on any academic course.
 



Linguistic Field(s): Applied Linguistics
                     Discourse Analysis
                     Text/Corpus Linguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=127236

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