29.4446, Books: Translation or Transcreation? Discourses, Texts and Visuals: Spinzi, Rizzo, Zummo (eds.)

[The LINGUIST List]

LINGUIST List: Vol-29-4446. Mon Nov 12 2018. ISSN: 1069 - 4875.

Subject: 29.4446, Books: Translation or Transcreation? Discourses, Texts and Visuals: Spinzi, Rizzo, Zummo (eds.)

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Date: Mon, 12 Nov 2018 16:36:27
From: Administration Team [admin at camrbidgescholars.com]
Subject: Translation or Transcreation? Discourses, Texts and Visuals: Spinzi, Rizzo, Zummo (eds.)

 


Title: Translation or Transcreation? Discourses, Texts and Visuals 
Publication Year: 2018 
Publisher: Cambridge Scholars Publishing
	   http://www.cambridgescholars.com/
	

Book URL: https://www.cambridgescholars.com/translation-or-transcreation-discourses-texts-and-visuals 


Editor: Cinzia Spinzi
Editor: Alessandra Rizzo
Editor: Marianna Lya Zummo

Hardback: ISBN:  9781527511606 Pages: 193 Price: U.K. £ 58.99


Abstract:

This wide-ranging collection brings together essays on a recent approach to
translation known as transcreation. Together with new modes of translation,
such as fansubbing, fandubbing, and crowdsourcing, transcreation has
challenged the traditional structure of the translation market, the agency and
ethics of the discipline, and encouraged new research in translation studies.
A debate has emerged around the two concepts of translation and transcreation,
mostly in terms of differences between the two practices and issues such as
creativity, abusive translation and appropriation. Mainly applied to
commercial translation, transcreation is now gaining momentum among
translation scholars in broader areas of application, going beyond the early
focus of promotional and advertising products where it was initially
practised. In the specific context of this volume, transcreation is discussed
in relation to a variety of textual and visual genres that range from poetry,
prose, theatre, film and television to tourism and highly specialised legal
texts.
 



Linguistic Field(s): Translation


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=131534




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LINGUIST List: Vol-29-4446	
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