30.3077, Books: The Language of Organizational Styling: Wee

[The LINGUIST List]

LINGUIST List: Vol-30-3077. Fri Aug 09 2019. ISSN: 1069 - 4875.

Subject: 30.3077, Books: The Language of Organizational Styling: Wee

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Date: Fri, 09 Aug 2019 13:49:26
From: Louise Bowes [lbowes at cambridge.org]
Subject: The Language of Organizational Styling: Wee

 


Title: The Language of Organizational Styling 
Publication Year: 2019 
Publisher: Cambridge University Press
	   http://cambridge.org
	

Book URL: https://www.cambridge.org/us/academic/subjects/languages-linguistics/sociolinguistics/language-organizational-styling?format=PB 


Author: Lionel Wee

Paperback: ISBN:  9781107666979 Pages:  Price: U.S. $ 31.99
Paperback: ISBN:  9781107666979 Pages:  Price: U.K. £ 23.99
Paperback: ISBN:  9781107666979 Pages:  Price: Europe EURO 28.00


Abstract:

Editor's Note: This is a new edition of a previously announced book.

The ways in which commercial organizations and service providers 'style'
themselves - creating the image they wish to portray to their potential
consumers - is a long-established area of research in the fields of sociology
and business studies. However, language also plays an important role in
organizational styling, something which until now has been largely overlooked
in the literature. This is the first book-length study of the linguistics of
organizational styling, looking at the language and semiotic resources used by
holiday resorts, pharmaceutical companies, restaurants and insurance companies
in order to project their identities, and style themselves. It discusses in
detail a number of case studies and presents an innovative take on the notion
of style, as well as bringing together work from linguistics, business studies
and sociology. This interdisciplinary book will be of interest to scholars and
advanced students in sociolinguistics, and scholars of sociology and business
studies.
   

1. Introduction: the organization as a corporate actor; 2. Styling: from
persons to organizations; 3. Enterprise culture as a master ethical regime; 4.
Size matters: the semiotics of big versus small businesses; 5. When Peter
meets Harry: the emotional labor of organizations; 6. Organizational
restyling; 7. Styling the organizational other; 8. Organizations and speakers:
structure and agency in language.
 



Linguistic Field(s): Sociolinguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=137016




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