30.2950, Books: Handbook of Business Communication: Mautner, Rainer (eds.)

[The LINGUIST List]

LINGUIST List: Vol-30-2950. Tue Jul 30 2019. ISSN: 1069 - 4875.

Subject: 30.2950, Books: Handbook of Business Communication: Mautner, Rainer (eds.)

Moderator: Malgorzata E. Cavar (linguist at linguistlist.org)
Student Moderator: Jeremy Coburn
Managing Editor: Becca Morris
Team: Helen Aristar-Dry, Everett Green, Sarah Robinson, Peace Han, Nils Hjortnaes, Yiwen Zhang, Julian Dietrich
Jobs: jobs at linguistlist.org | Conferences: callconf at linguistlist.org | Pubs: pubs at linguistlist.org

Homepage: http://linguistlist.org

Please support the LL editors and operation with a donation at:
           https://funddrive.linguistlist.org/donate/

Editor for this issue: Jeremy Coburn <jecoburn at linguistlist.org>
================================================================


Date: Tue, 30 Jul 2019 15:18:26
From: Asja Kusnezowa [Asja.Kusnezowa at degruyter.com]
Subject: Handbook of Business Communication: Mautner, Rainer (eds.)

 


Title: Handbook of Business Communication 
Subtitle: Linguistic Approaches 
Series Title: Handbooks of Applied Linguistics [HAL]  

Publication Year: 2019 
Publisher: De Gruyter Mouton
	   http://www.degruyter.com/mouton
	

Book URL: https://www.degruyter.com/view/product/448369 


Editor: Gerlinde Mautner
Editor: Franz Rainer

Paperback: ISBN:  9781501519 Pages: 700 Price: U.S. $ 39.99


Abstract:

Editor’s Note: This is a new edition of a previously announced book.

The book takes a specifically linguistic approach to business communication,
drawing together perspectives from various research traditions. These include
genre analysis, LSP research, and language teaching. There are 30 chapters
organized into five parts: (1) Introduction; (2) genres and media (e.g.,
presentations, negotiations, meetings, sales talk, e-mail, websites,
advertising, annual reports; (3) Foreign languages and culture (e.g.,
intercultural business communication, language needs and policies,
multilingualism and English as a lingua franca in international business
contexts, teaching and learning foreign business languages), (4) Lexical
phenomena (e.g., structure and semantics of business terms, metaphor, metonymy
and euphemism, language planning, the language of marketing and accounting,
proper names in business, lexicography, corpora and corpus linguistics), (5)
Building bridges across disciplines (e.g., organizational discourse, corporate
language and design, standardized text modules).
 



Linguistic Field(s): Applied Linguistics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=137333




------------------------------------------------------------------------------

***************************    LINGUIST List Support    ***************************
 The 2019 Fund Drive is under way! Please visit https://funddrive.linguistlist.org
  to find out how to donate and check how your university, country or discipline
     ranks in the fund drive challenges. Or go directly to the donation site:
               https://iufoundation.fundly.com/the-linguist-list-2019

                        Let's make this a short fund drive!
                Please feel free to share the link to our campaign:
                    https://funddrive.linguistlist.org/donate/
 


----------------------------------------------------------
LINGUIST List: Vol-30-2950	
----------------------------------------------------------