31.3786, Books: Language Policy in Business: Barakos

[The LINGUIST List]

LINGUIST List: Vol-31-3786. Wed Dec 09 2020. ISSN: 1069 - 4875.

Subject: 31.3786, Books: Language Policy in Business: Barakos

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Date: Wed, 09 Dec 2020 22:08:19
From: Karin Plijnaar [karin.plijnaar at benjamins.nl]
Subject: Language Policy in Business: Barakos

 


Title: Language Policy in Business 
Subtitle: Discourse, ideology and practice 
Series Title: Discourse Approaches to Politics, Society and Culture 89  

Publication Year: 2020 
Publisher: John Benjamins
	   http://www.benjamins.com/
	

Book URL: https://benjamins.com/catalog/dapsac.89 


Author: Elisabeth Barakos

Electronic: ISBN:  9789027260697 Pages: 195 Price: U.S. $ 143.00
Electronic: ISBN:  9789027260697 Pages: 195 Price: U.K. £ 80.00
Electronic: ISBN:  9789027260697 Pages: 195 Price: Europe EURO 95.00
Hardback: ISBN:  9789027207609 Pages: 195 Price: U.S. $ 143.00
Hardback: ISBN:  9789027207609 Pages: 195 Price: U.K. £ 80.00
Hardback: ISBN:  9789027207609 Pages: 195 Price: Europe EURO 100.70


Abstract:

"Language Policy in Business: Discourse, ideology and practice" provides a
critical sociolinguistic and discursive understanding of language policy in a
minority language context. Focusing on Welsh-English bilingualism in private
sector businesses in Wales, the book unpacks the circulating discourses,
ideologies and practices of promoting bilingualism as a sociocultural and
economic resource in the globalised knowledge economy. It sheds light on
businesses as ideological sites for struggles over language revitalisation,
which has been characterised by tensions and discursive shifts from
essentialist ideologies about language, identity, nation and territory, to an
increased commodification of bilingualism.

The book is premised on the understanding that language is a focal point for
articulating and living out historical power relationships and inequalities,
and that language policy processes are never apolitical. It adds to a body of
literature about bilingualism in minority language contexts and, more broadly,
about how the fields of politics, business and society are inextricably
related.
 



Linguistic Field(s): Discourse Analysis
                     Pragmatics


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=149835




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