31.3281, Books: Introduction to Multimodal Analysis: Ledin, Machin

[The LINGUIST List]

LINGUIST List: Vol-31-3281. Tue Oct 27 2020. ISSN: 1069 - 4875.

Subject: 31.3281, Books: Introduction to Multimodal Analysis: Ledin, Machin

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Date: Tue, 27 Oct 2020 22:29:34
From: Lianna Iwanikiw [lianna.iwanikiw at bloomsbury.com]
Subject: Introduction to Multimodal Analysis: Ledin, Machin

 


Title: Introduction to Multimodal Analysis 
Subtitle: 2nd edition 
Publication Year: 2020 
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
	   http://www.bloomsbury.com/uk/
	

Book URL: https://www.bloomsbury.com/introduction-to-multimodal-analysis-9781350069138/ 


Author: Per Ledin
Author: David Machin

Electronic: ISBN:  9781350069152 Pages: 256 Price: U.K. £ 26.99 Comment: ePUB
Electronic: ISBN:  9781350069169 Pages: 256 Price: U.K. £ 26.99 Comment: PDF
Hardback: ISBN:  9781350069145 Pages: 256 Price: U.K. £ 95.00
Paperback: ISBN:  9781350069138 Pages: 256 Price: U.K. £ 29.99


Abstract:

"Introduction to Multimodal Analysis" is a unique and accessible textbook that
critically explains this ground-breaking approach to visual analysis.

Now thoroughly revised and updated, the second edition reflects the most
recent developments in theory and shifts in communication, outlining the tools
for analysis and providing a clear model that students can follow. Chapters on
colour, typography, framing and composition contain fresh, contemporary
examples, ranging from product packaging and website layouts to film adverts
and public spaces, showing how design elements make up a visual language that
is used to communicate with the viewer. The book also includes two new
chapters on texture and diagrams, as well as a helpful image index so students
can clearly understand how images and multimodal texts can be analysed from
different perspectives.

Featuring chapter summaries, student activities and a companion website
hosting all images in full colour, this new edition remains an essential guide
for students studying multimodality within visual communication in
linguistics, media and cultural studies, critical discourse analysis or
journalism studies.
 



Linguistic Field(s): Applied Linguistics
                     Discourse Analysis


Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=147554




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