32.2242, Calls: Text/Corpus Ling/Germany

[The LINGUIST List]

LINGUIST List: Vol-32-2242. Thu Jul 01 2021. ISSN: 1069 - 4875.

Subject: 32.2242, Calls: Text/Corpus Ling/Germany

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Date: Thu, 01 Jul 2021 17:51:18
From: Dominique Dias [Dominique.Dias at univ-grenoble-alpes.fr]
Subject: Interculturality, social media and the working environment

 
Full Title: Interculturality, social media and the working environment 

Date: 14-Jun-2022 - 16-Jun-2022
Location: Zwickau, Germany 
Contact Person: Dominique Dias
Meeting Email: Dominique.Dias at univ-grenoble-alpes.fr

Linguistic Field(s): Text/Corpus Linguistics 

Call Deadline: 15-Sep-2021 

Meeting Description:

We live in a globalised and multicultural world with a growing importance of
social media for social exchanges. The use of social media can have a positive
influence on the development of intercultural friendships, as Mas'udah (2017)
shows. Intercultural communication (or interculturality in the broadest sense)
and social media are closely linked, not only in the private sphere but also
in educational contexts. Mouhadjer (2018), for example, highlights the role
that social media play in the development of intercultural competence among
students. Indeed, new technologies can facilitate access to different cultures
and create virtual spaces of trust and exchange. Jakubowski (2018) highlights
the scientific richness and enormous possibilities of media studies and
intercultural communication, as social networks allow researchers, especially
from the disciplines of linguistics and sociology, to access a large database
to analyse interculturality within society. These examples show that the
interaction between social networks and interculturality has already been
studied. Nevertheless, there are still new areas of reflection that need to be
explored. So far, work linking the two aforementioned concepts and the working
environment is rare, even though many companies have, for example, a Facebook
or Instagram account to communicate with their customers (Godey et al. 2016,
Carah & Shaul 2016, Portmann 2020). Social media also find application in
cross-cultural marketing (Mavragani et al., 2019). Social media undoubtedly
facilitate the access to new markets. Especially in a globalised world,
interculturality does not disappear, it may even become more important when
dealing with potential customers, employees and employers with different
cultural backgrounds. 

The analysis of the interdependencies of these three terms -
''interculturality'', ''social networks'' and ''working environment'' - seems
particularly fruitful and will therefore be the subject of a conference
entitled ''Interculturality, social networks and the working environment'',
which will be held in cooperation between the University of Applied Sciences
Zwickau and the University of Grenoble Alpes.


Call for Papers: 

The contributions of the conference aim to explore the links between these
three concepts and may address questions such as:
- How are social networks used in the business context (promotional purposes,
company-customer relations, product representation...)?
- How do these uses help to shape interactions and establish new forms of
communication?
- What differences can be observed depending on different language and
cultural contexts?
- How do social networks reflect professional practices (sharing of expertise,
jargon, terminology, etc.)?
- What strategies and discursive goals are used to maintain social relations
in this context?

The three-day conference will take place on 14, 15 and 16 June 2022 in
Zwickau, Germany. Interested researchers are invited to submit papers (in
German, French or English) of about 250 words, together with a short
biographical note. Our starting point is the disciplines of linguistics, media
and intercultural communication, but an approach to these concepts in the
light of other disciplines is also welcome.

Please send your paper to the following address by September 15, 2021: Nadine
Rentel and Dominique Dias: zwickaujuni2022 at gmail.com




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