35.1188, Calls: Applied Linguistics / EuroAmerican Journal of Applied Linguistics and Languages (Jrnl)

Wed Apr 10 15:05:05 UTC 2024

LINGUIST List: Vol-35-1188. Wed Apr 10 2024. ISSN: 1069 - 4875.

Subject: 35.1188, Calls: Applied Linguistics / EuroAmerican Journal of Applied Linguistics and Languages (Jrnl)

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Date: 09-Apr-2024
From: Laura Di Ferrante [laura.diferrante at unimi.it]
Subject: Applied Linguistics / EuroAmerican Journal of Applied Linguistics and Languages (Jrnl)

Call for Papers:

E-JournALL is now accepting submissions for the Special Issue to be
published in 2025.

Special Issue Title: Multimodality and the digital turn in teaching
business discourse

Guest Editors:

Judith Ainsworth, McGill University (Canada)

Virginia Pulcini, University of Torino (Italy)

A growing number of university students, both native and non-native
speakers of English, expect to acquire high-level digital
communication skills and competences to successfully handle business
communication in their future careers. These students belong to the
so-called ‘generation Z’ (born between 1997 to 2012), an age group
born with innate digital fluency, active use of social media and
expert consumption of visual and aural communication. Thus, lecturers
and trainers in higher education are faced with new pedagogical
challenges to answer the needs and expectations of these new cohorts
of highly digitalized learners.

The manifold facets of business communication and the great variety of
genres, both written and oral (Garzone & Gotti, 2011) have been
strongly impacted by the overwhelming power of the visual component
and by the use of digital technologies. Remediation of traditional
channels of communication (from brochures to web based genres) and
resemiotization (from verbal texts to a range of semiotic resources)
have modified the way communication takes place today. Lecturers and
trainers are more than ever challenged by the rapidly evolving media
and the new forms of digital communication and are called upon to
reshape their materials and methods. Students must be trained to
identify and analyze the grammar of visual discourse (Kress & van
Leeuwen, 2001) and how business communication takes shape through new
media.

Previous research into teaching business communication has focused on
business discourse (Bargiela-Chiappini, 2009; Bargiela-Chiappini et
al., 2013; Mautner & Reiner, 2017; Pfeffermann & Gould, 2017), genre
approaches and models to teach business communication (Daly & Davy,
2016; Jonsson & Blåsjö, 2020; Roshid et al., 2018; Szanajda & Ou,
2017), language for business (Zanola, 2012) and assessing professional
communication skills (Douglas, 2000; Williams et al., 2019).  Less
attention has been given to teaching strategies that take into
consideration the multimodal dimension of business communication
(Hartle et al., 2022) and the digital turn in teaching and learning
business discourse (Darics, 2015).

Consequently, this special issue aims to address the topic of new
teaching modes and practices in business discourse mirroring the
evolving social and economic environment in this digital age.

We therefore invite contributions to this special issue from scholars,
teachers and practitioners from the fields of business discourse and
business communication training. Due to the lack of available
published materials based on business discourse research
(Bargiela-Chiappini et al., 2013), all submissions should be related
to research-based pedagogical approaches outlining methodology and
providing data and analysis.

Suggested areas for papers:

Digital/multimodal approaches to teach business discourse
Multimodal/digital materials, methods and teaching strategies
E-JournALL publishes original papers in three different languages:
English, Italian, and Spanish. Furthermore, to increase the
distribution of all its papers and contribute to cross-language
referencing, E-JournALL publishes the abstracts of the articles
accepted for publication into English, Italian, and Spanish.

E-JournALL is a diamond open-access journal and operates under the
Creative Commons BY 4.0 license, which grants authors the right to
republish their work, provided that its original publication in
E-JournALL is acknowledged.

Please, make sure to format your article

Submissions are accepted in English, Italian, and Spanish
https://e-journall.org/index.php/ejall/announcement

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