FW: Re[4]: [SEELANGS] publitsistika v. zhurnalistika

[John Dunn]

On the question of prefixes I decided some time ago that it would be useful to find out exactly which prefixes were used with пиарить, and it transpired that the following had either been encountered in my reading or could be found in real sentences through a google.ru search:

допиарить, запиарить, обпиарить, отпиарить, пропиарить, распиарить, спиарить.

No doubt our more entrepreneurially minded students could be persuaded to form sentences illustrating the precise difference between all these verbs.

Meanwhile, on the subject of PR, those benighted souls who have yet to understand that literary studies is just a branch of marketing science may wish to contemplate the following:

Q: What do V.V. Putin and A.P. Kern have in common?

A: Both have been described as a раскрученный брэнд

(See: http://www.rg.ru/2004/11/10/pushkin.html
and
http://www.newsru.com/background/21apr2005/poutine.html)

John Dunn.

 
-----Original Message-----
From: Genevra Gerhart <ggerhart at COMCAST.NET>
To: SEELANGS at LISTSERV.CUNY.EDU
Date: Mon, 13 Jun 2005 12:40:10 -0700
Subject: [SEELANGS] FW: Re[4]: [SEELANGS] publitsistika v. zhurnalistika

I received this privately but I think others would also like it.
So, with permission, I forward the following:

> From: Константин Граве [mailto:kgrave at mail.ru] 
> Sent: Thursday, June 09, 2005 12:56 AM
> To: Genevra Gerhart
> Subject: Re[2]: publitsistika v. zhurnalistika
> 
> Dear Genevra,
> 
> 1. Отпиарить к.-л. - used in two senses (a) to provide PR support to smb,
> (2) to employ PR techniques against an adversary. Often used ironically.
....

> 3. Haven't seen used with any other prefixes.
> 

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John Dunn
SMLC (Slavonic Studies)
University of Glasgow
Hetheringon Building
Bute Gardens
Glasgow G12 8RS
U.K.

Tel.: +44 (0)141 330 5591
Fax: +44 (0)141 330 2297
e-mail: J.Dunn at slavonic.arts.gla.ac.uk

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