Marketing a Study Abroad Program

[david riesenberg]

Dear SEELANGers,

I recently completed a wonderful study abroad experience with a Russian
language program based in the Golden Ring city of Yaroslavl. The faculty
there is brilliant and, as many of you know, 1000 year old Yaroslavl is one
of the most lovely, most enchanting locations in the RF. Featured boldly on
the 1000 ruble note, Yaroslavl combines the beauty of the Volga with
world-famous architecture and the richest, oldest theatrical tradition in
Russia - established by Fyodor Volkov in 1750. Today, Yaroslavl is the home
of Oscar-winner Alexander Petrov's animation studio and boasts a stunning
artistic and intellectual life. It is the ideal place to experience and
study the Russian language and culture (certainly close enough to Moscow and
Saint Petersburg, but not too close...!)

The language program currently caters to many students from Japan and
Southeast Asia, but despite many years of teaching Russian as a foreign
language and administering the TORFL tests with a high pass rate, it has
been a struggle for the teachers and staff to market this program to
students in the USA and Europe.

As many of you are regularly involved in this sort of activity, I would like
to ask you: what sort of tools and resources are availible for Russian
educators in this position? What have you seen work in the past? How can
this dedicated team best market their considerable talents within the
Western university community and alert students to an excellent study abroad
opportunity?

Thank you SEELANGers!
David

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