Andy Warhol in Russian advertising -- "Amerikanskoe salo"

[Michele A. Berdy]

No, it comes from the vokr site

http://www.vokr.ru/project/116681/


I might have missed this in the news, but as far as I know the source of 
funding for all this is unclear. The "project" is supposed to be part of the 
upcoming electoral campaign in Ukraine. (Why is it in the Moscow metro? Good 
question.)


----- Original Message ----- 
From: "Elaine Rusinko" <rusinko at UMBC.EDU>
To: <SEELANGS at bama.ua.edu>
Sent: Monday, February 09, 2009 5:18 PM
Subject: Re: [SEELANGS] Andy Warhol in Russian advertising -- "Amerikanskoe 
salo"


> Michele,
> Can you provide the source for the statement below, please? Is this from 
> Spravedlivaya Rossiya?
> ER
>
>
> Michele A. Berdy wrote:
>> I can't quite figure out the "movement," but they explain the goal of the 
>> campaign this way:
>>
>> Цели и задачи проекта. Вызвать недовольство у населения Украины 
>> проникновением дешевых некачественных американских продуктов питания, а 
>> еще шире — вообще недовольство Америкой и всем американским. Вызвать у 
>> предпринимателей страх перед демпинговыми ценами американцев, связать 
>> американскую экспансию в традиционные для Украины отрасли с кандидатурой 
>> Ющенко. Вызвать недоверие к Ющенко. Кроме того, дополнительный результат 
>> осуществления проекта — снижение эффективности рекламы Ющенко и 
>> провоцирование коммуникаций вокруг невыгодных Ющенко тем (американское 
>> прошлое его жены).
>>
>>
>> ----- Original Message ----- From: "Wilkinson, C" 
>> <cxwilkinson at GOOGLEMAIL.COM>
>> To: <SEELANGS at bama.ua.edu>
>> Sent: Saturday, February 07, 2009 3:48 PM
>> Subject: Re: [SEELANGS] Andy Warhol in Russian advertising -- 
>> "Amerikanskoe salo"
>>
>>
>>> Spravedlivaya Rossiya has denied being involved with the "amerikanskoe 
>>> salo"
>>> campaign (arguably predictably) -
>>> http://www.rian.ru/politics/20090203/160845449.html
>>>
>>> Having downloaded the book available at www.vokr.ru ("Voiny kreativa") 
>>> I'm
>>> left wondering if this is part of an ad campaign itself or whether its a
>>> manifesto for  "jamming" mainstream messages using techniques similar to
>>> those used by  AdBusters (http://www.adbusters.org/) and other culture
>>> jammers to subvert commercial adverts. It's certainly very Pelevinesque 
>>> in a
>>> "Pokolenie P" way as a manifesto and a campaign.
>>>
>>> Whilst not about Warhol, there has recently been an anti-Coca Cola 
>>> calendar
>>> published by a Russian company that plays on Soviet agitprop and 
>>> sobriety
>>> campaign posters. See http://englishrussia.com/?p=2272
>>> CW
>>>
>>> -- 
>>> Claire Wilkinson
>>>
>>> Teaching Fellow in Russian
>>> Centre for Russian & East European Studies
>>> University of Birmingham
>>> B15 2TT, UK
>>>
>>> ERI Room 146 (first floor)
>>> Tel: +44 (0) 121 414 8242 (direct line work)
>>> Skype: cxwilkinson
>>> http://www.crees.bham.ac.uk/staff/wilkinson/index.htm
>>>
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>>
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>
>
> -- 
> Elaine Rusinko, Ph.D.
> Associate Professor of Russian
> Department of Modern Languages and Linguistics
> University of Maryland, Baltimore County
> Baltimore, MD 21250
>
> rusinko at umbc.edu
> 410-455-2109
>
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