The name game

[M_Lynne_Murphy at BAYLOR.EDU]

M_Lynne_Murphy at baylor.edu thought you would be interested in this article at
Salon.com (http://www.salon.com/).

Your friend's message:
For a while I was thinking it would be fun to be a corporate namer.  Now that I've read this article, I can't say that I think much of the profession.  But, hey, it sure pays better than academia!

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The name game
By Ruth Shalit
Nov.  30, 1999
http://www.salon.com/media/col/shal/1999/11/30/naming/index.html

Welcome to the vicious world of corporate name-creation, where millions of dollars are spent and competing shops slur each other over the wonders of Agilent, Lucent and Avilant.

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