Pronunciation of Viagra

[Grant Barrett]

We talked about this quite a while back, but here's the essence of what I
posted then.
The advertising agency I worked for at the time worked directly with the
marketing department and brand managers for Pfizer, the manufacturer of Viagra, in
order to do market research for the product. Every person we came into contact with
pronounced Viagra to rhyme with Niagra (vai-AEG-r@). It was never pronounced
vi-AG-r at . (I'm using the IPA representations listed in the FAQ on the ADS web
site)