a map of ignorance

[Lynne Murphy]

>From an article on the weird methods that marketing/advertising types
are using these days:


                        "...Then there was linguistics. Basically, you
take the words that people
                                say, and try to find a pattern." Boldly
rejecting the work of Saussure, Sapir, and
                                Chomsky, Bostwick proclaims linguistics
"a disaster." "Linguistics doesn't get you
                                anywhere," he says. "It provides you
with what I call a 'map of ignorance.'"

Sigh.

See the whole article at:

http://www.salonmagazine.com/media/col/shal/1999/09/27/persuaders/index.html

lynne


--

M. Lynne Murphy, Assistant Professor in Linguistics
Department of English, Baylor University
PO Box 97404, Waco, TX 76798 USA
Phone:  254-710-6983     Fax:  254-710-3894
http://www.baylor.edu/~M_Lynne_Murphy